15 Best Email Marketing for Shopify: Which App to Use?

Looking to boost your email marketing efforts on Shopify? With a plethora of options available, choosing the right email marketing app can be overwhelming.

In this article, we'll guide you through top best email marketing for Shopify, helping you make an informed decision. From advanced automation features to seamless integration and customizable templates, we'll explore the key functionalities and pricing models of each app.

Whether you're a small business owner or an established eCommerce brand, finding the perfect email marketing app is crucial for driving sales and nurturing customer relationships.

Let us explore the best email marketing app for Shopify store!

Why Should I Use Email Marketing App for Shopify?

Using an email marketing app for Shopify can bring numerous benefits and significantly impact the success of your online business.

Here are a few compelling reasons why you should consider leveraging an email marketing app for your Shopify store:

• Boost customer engagement: Email marketing allows you to directly connect with your customers and engage them on a personal level. By sending targeted and relevant emails, you can nurture relationships, provide valuable content, and keep your brand at the forefront of their minds.
• Increase sales and conversions: With an email marketing app, you can create and automate personalized email campaigns that drive conversions. By sending promotional offers, abandoned cart reminders, product recommendations, and exclusive discounts, you can encourage customers to make purchases and increase your sales.
• Retain and grow your customer base: Email marketing is an effective tool for customer retention. By regularly communicating with your subscribers, you can build loyalty, update them about new products or features, and turn them into repeat customers. Additionally, you can use email marketing to encourage referrals and expand your customer base.
• Data-driven insights: Email marketing apps provide valuable insights and analytics to help you measure the success of your campaigns. You can track open rates, click-through rates, conversions, and other metrics to understand your audience's preferences and optimize your marketing strategies accordingly.
• Time and cost efficiency: Automating your email marketing campaigns through an app saves you time and effort. You can set up personalized workflows, schedule emails in advance, and reach a large audience simultaneously, all without having to manually manage each email individually.

In summary, using an email marketing app for Shopify empowers you to connect with your audience, increase sales, retain customers, gain valuable insights, and streamline your marketing efforts. It is a powerful tool that can help you grow your online business and achieve your goals effectively.

Top 15 Best Email Marketing Apps for Shopify

We understand the importance of using email marketing for your Shopify store, so what apps will help you implement that campaign best?

Following is our ranking of the best 15 Shopify email marketing apps:

#1. Omnisend

• Free plan available | Pricing: $0-$59/month

Omnisend is a powerful email marketing tool specifically designed for eCommerce businesses. It offers a range of features tailored to help Shopify users drive sales and increase customer engagement. With Omnisend, you can automate personalized email campaigns, create dynamic product recommendations, and recover abandoned carts.

The platform also provides segmentation options, allowing you to target specific customer groups based on their behavior and preferences. Omnisend offers a free plan with limited features, and their pricing plans start at $16 per month.

#2. 1Click Popup - Pop up Window

• Free plan available | Pricing: $0-$69.99/month | 7-day free trial.

This Shopify email marketing app specializes in creating eye-catching pop-ups to capture email addresses and increase conversions. It offers customizable pop-up templates, exit-intent technology, and integration with popular email marketing platforms. Pricing for 1Click Popup starts at $7.99 per month.

#3. Avada Email Marketing & SMS

• Free plan available | Pricing: $0-$47/month

Avada is a powerful email marketing and SMS platform that provides a wide range of features to help you reach and engage your customers effectively. It offers customizable email templates, automation workflows, SMS marketing capabilities, and detailed analytics. Avada integrates seamlessly with Shopify, making it easy to manage your campaigns. Pricing for Avada starts at $16 per month.

#4. ActiveCampaign

• Pricing: $49-$149/month | 14-day free trial.

ActiveCampaign is renowned for its advanced automation capabilities and robust CRM features. It allows you to create intricate workflows based on customer behavior, such as abandoned cart reminders, purchase follow-ups, and personalized recommendations.

The platform's CRM functionality enables you to track and manage customer interactions effectively. ActiveCampaign integrates seamlessly with Shopify, offering deep integration options for data syncing. Pricing starts at $49 per month, and they also provide a 14-day free trial to test out their features.

#5. ChatGPT—Upsell—Email Marketing

• Free plan available | Pricing: $0-$12/month | 10-day free trial.

ChatGPT is an innovative email marketing tool that leverages AI-powered chatbots to engage with customers and drive conversions. It offers features such as interactive chat experiences, personalized recommendations, and abandoned cart recovery.

ChatGPT integrates seamlessly with Shopify, and pricing information can be obtained by contacting their sales team.

#6. Klaviyo

• Free plan available | Pricing: $0-$30/month

Klaviyo is a popular email marketing platform among Shopify store owners. It specializes in providing an extensive library of pre-built email flows, such as abandoned cart recovery, order follow-ups, and win-back campaigns.

Klaviyo's segmentation and personalization capabilities enable you to send targeted emails based on customer behavior, purchase history, and more. The platform integrates seamlessly with Shopify, making it easy to track and analyze customer data. Klaviyo offers a free plan for up to 500 subscribers, and their pricing is based on the number of contacts.

#7. Automizely Email Marketing, SMS

• Free plan available | Pricing: $0-$179/month | 7-day free trial.

Automizely is an all-in-one marketing platform that includes email marketing and SMS capabilities. It offers features such as automated campaigns, product recommendations, and customer segmentation.

Automizely integrates seamlessly with Shopify, allowing you to sync customer data and track campaign performance. Pricing information can be obtained by contacting their sales team.

#8. Seguno: Email Marketing

• Free plan available | Pricing: $0-$10/month | 10-day free trial.

Seguno is a user-friendly email marketing app built exclusively for Shopify. It provides a range of features, including automated email campaigns, product recommendations, and customer segmentation.

Seguno's intuitive interface makes it easy to create and send professional-looking emails. The app offers a free plan for up to 250 subscribers, with paid plans starting at $10 per month.

#9. Drip

• Pricing: $39/month | 14-day free trial.

Drip is an email marketing tool known for its powerful automation capabilities. It allows you to create workflows triggered by various customer actions, such as sign-ups, purchases, or browsing behavior.

Drip offers advanced segmentation options, enabling you to send highly targeted emails to specific customer segments. Their visual workflow builder makes it easy to set up complex automations without any coding knowledge. Drip only offers a paid plans start at $39 per month.

#10. SmartrMail

• Free plan available | Pricing: $0-$99/month | 15-day free trial.

SmartrMail is an email marketing tool that focuses on simplicity and automation. It offers intelligent product recommendation features, allowing you to automatically suggest relevant products to your customers based on their browsing and purchasing behavior.

SmartrMail integrates seamlessly with Shopify, syncing product catalogs and customer data effortlessly. The platform provides a user-friendly interface, making it easy to design and send personalized emails. SmartrMail offers a free plan for up to 1,000 subscribers, and their pricing starts at $19 per month.

#11. Mailchimp

• Free plan available | Pricing: $0-$350/month

Mailchimp is a well-known email marketing service that offers a wide range of features and an intuitive interface. It provides customizable email templates, marketing automation, and robust analytics to track the performance of your campaigns.

Mailchimp seamlessly integrates with Shopify, allowing you to sync customer data and automate email workflows. Their free plan includes 1 user and 1,000 monthly email sends, with paid plans starting at $13 per month.

#12. Privy

• Free plan available | Pricing: $0-$70/month | 15-day free trial.

Privy is an email marketing tool designed specifically for eCommerce businesses. It offers a range of features such as pop-ups, exit-intent overlays, and cart abandonment emails to help you capture leads and recover lost sales.

Privy integrates seamlessly with Shopify, allowing you to sync customer data and trigger targeted emails based on specific actions. Pricing for Privy starts at $30 per month, and they offer a free plan with limited features.

#13. Retainful

• Free plan available | Pricing: $0-$199/month | 14-day free trial.

Retainful is an email marketing tool that focuses on reducing cart abandonment and increasing customer retention for Shopify stores. It provides automated cart recovery emails with unique discount codes to entice customers to complete their purchases.

Retainful also offers features like next-order coupons and customer segmentation for personalized email campaigns. Pricing for Retainful starts at $19 per month, and they offer a free trial to test out their features .

#14. Flowio Email Marketing, Pop Up

• Free plan available | Pricing: $0-$9/month

Flowio is an email marketing and pop-up app designed specifically for Shopify. It offers features such as email automation, pop-up form creation, customer segmentation, and detailed analytics. Flowio's easy-to-use interface allows you to create and manage campaigns effortlessly. Pricing starts at $9 per month.

#15. Sendvio: Email Marketing & SMS

• Free plan available | Pricing: $0-$98/month

Sendvio is a comprehensive email marketing and SMS platform that provides a range of features to engage with your customers effectively. It offers customizable email templates, automation workflows, SMS marketing capabilities, and detailed analytics. Sendvio integrates seamlessly with Shopify, making it easy to manage your campaigns. Pricing starts at $11 per month.

These top 15 email marketing services for Shopify offer a range of features and pricing options to suit different business needs. Whether you're looking for advanced automation, eCommerce specific functionality, or a user-friendly interface, there is an email marketing tool on this list to help you effectively engage with your audience, drive sales, and grow your Shopify store. Consider your specific requirements.

Best Email Marketing for Shopify: Conclusion

Choosing the best email marketing app for your Shopify store is crucial for driving sales, nurturing customer relationships, and maximizing the potential of your eCommerce business. With a wide range of options available, it's important to consider your specific needs, budget, and desired features.

Whether you prioritize advanced automation, seamless integration, or user-friendly interfaces, the top email marketing apps listed in this article offer a variety of options to suit your requirements and help you achieve your marketing goals on Shopify.