How to Automate Google Reviews for Online Store?

May 23, 2023

Managing and maintaining reviews is crucial for the success of any online store. Among the numerous platforms available, Google Reviews wield significant influence over customer perception and purchase decisions. By automating Google reviews, you can save time, boost credibility, and enhance customer trust in your store. This article will explore practical steps to automate Google reviews, empowering your store to thrive in the competitive eCommerce landscape.

What Is Google Review?

Google Reviews is a feature provided by Google where users can rate and write feedback about businesses, products, services, or locations. It is an online platform for customers to share their experiences and provide ratings, helping other users make informed decisions.

Businesses can claim their Google My Business listing and respond to reviews, allowing them to engage with customers, address concerns, and demonstrate their commitment to customer satisfaction. Google Reviews significantly impacts a business's online reputation, visibility, and the trust customers place in them when seeking products or services.

Here is an example of Google customer review request you can see on eCommerce site:

automate Google reviews

When your customers click on one of the stars, they will be taken to a Google-hosted webpage. They can show their experience here (the star you chose will be pre-filled on the page).

automate Google reviews

When your customer review is submitted, they will get the thank you page like this:

automate Google reviews

What Is Google Review Automation & Its Benefits?

What is Google review automation?

Google Review automation refers to using tools and strategies to streamline and automate the process of managing customer reviews on Google. It involves automating tasks such as soliciting reviews, monitoring and tracking reviews, and responding to customer feedback. By implementing automation, businesses can save time and effort while maintaining an active and positive online reputation.

Google review automation benefits

The benefits of Google Review automation are manifold. Firstly, it enables businesses to consistently collect reviews by automating the solicitation process. This ensures a steady stream of new reviews, enhancing the credibility and visibility of the business on Google.

Automation also allows for real-time monitoring of reviews, enabling businesses to address customer concerns or negative feedback promptly. This proactive approach demonstrates a commitment to customer satisfaction and helps resolve issues before they escalate.

Furthermore, automation simplifies the review management process by centralizing all reviews in one place, making tracking, analyzing, and responding to customer feedback easier. It helps businesses gain valuable insights into customer preferences, identify areas for improvement, and make data-driven decisions.

Overall, Google Review automation empowers businesses to establish a strong online reputation, build trust with potential customers, and drive organic traffic, leading to increased sales and business growth.

How to Automate Google Reviews for Your Online Store?

Step 1: Choose an app

There is a variety of software for you to set up automated Google reviews on your eCommerce site. Some of the best options are listed below:


automate Google reviews

Ryviu is a review management app that simplifies the process of collecting and showcasing customer reviews on websites. It integrates with popular eCommerce platforms such as Shopify, WooCommerce, or Prestashop and provides features to automate Google review generation. With Ryviu, businesses can set up automated review request emails or notifications, encouraging customers to leave reviews on Google.

The app allows customization of review request emails, includes direct links to the Google review page, and offers a dashboard for monitoring and managing reviews. Ryviu is a valuable tool for streamlining and automating generating Google reviews, enhancing your online reputation and customer trust.


automate Google reviews

Podium is a web-based app that assists businesses in improving their online visibility and managing client connections. Podium enables businesses to automatically write and submit evaluations, respond to consumers, and track their performance over time by harnessing the power of Google My Business.


automate Google reviews

There is no other Google review automation program that compares in terms of functionality and benefits. NiceJob is simple to use and really efficient. You may get started in minutes without hiring pricey consultants or spending hours training your employees.

It instantly creates genuine, five-star ratings from your most satisfied clients. And because they are real people's reviews, they carry much weight with future clients. Finally, NiceJob is reasonably priced. It's affordable for businesses of all sizes, and there's even a free trial to try it out before you buy.


automate Google reviews

A piece of software called EmbedReviews aids in increasing Google reviews. It is among the top Google review automation tools because it automates the procedure for obtaining client reviews. Additionally, it gives users a simple option to post reviews on your website and lets you modify your review widgets to match the aesthetic of your website.

Furthermore, EmbedReviews interacts with Google Analytics so that you may monitor the effect of your reviews on the traffic to your website. EmbedReviews is crucial for companies looking to enhance their internet presence and reputation.

Whatever app you go for, you should look for features like review request triggers, email customization, and tracking capabilities.

Step 2: Connect the tool to your Google Business account

Connect the chosen app to your Google Business account. This will allow the automation tool to access your business's review data and send review requests directly to customers.

Step 3: Set up review request triggers

Configure the automation tool to send review requests based on specific triggers. For example, you can automatically send a review request email to customers after a successful purchase or a specified time period post-purchase.

Step 4: Customise the review request email

Personalize the review request email to reflect your brand's voice and provide clear instructions on how customers can leave a review on Google. Include a direct link to your Google review page for convenience.

Step 5: Test and track the results

Before fully implementing the Google review automation, test the process by sending review requests to a small group of customers. Monitor the response rate and track the number of reviews generated. Then, you can use the data to evaluate the effectiveness of your automation strategy and make any necessary adjustments.

Step 6: Respond to reviews

It is critical to maintain a positive reputation and relationship with your customers. We would not recommend automating the response. It lacks sincerity, and it is difficult to make a canned reply appear to have come from a natural person.

You should understand that automation is not a one-size-fits-all solution. You must test and monitor the results, then alter your strategy as necessary.

Remember, increasing Google reviews is not just about quantity but also about the quality and authenticity of the feedback. Focus on providing excellent products or services, fostering positive experiences, and building genuine customer relationships. Encourage honest and unbiased reviews, contributing to your business's credibility and reputation.

7 Tips to Increase Your Google Reviews

There are several effective strategies you can consider to increase the number of Google reviews for your online business:

#1. Provide Exceptional Customer Service

Customers who have a positive experience are more likely to leave a review. Focus on delivering exceptional customer service at every touchpoint, exceeding their expectations.

#2. Ask for Reviews in Person

Train your staff to politely ask satisfied customers to leave a review before they leave your physical store or location. Personal interaction can have a powerful impact on encouraging customers to take action.

#3. Optimize Your Online Presence

Ensure your Google My Business listing is complete, accurate, and optimized. You should include relevant information such as business hours, contact details, and photos. Besides, you can help your customers easily find and leave reviews by providing a direct link to your review page.

#4. Send Review Request Emails

Implement an automated email campaign that requests reviews from customers after they completed a purchase. Personalize the email, express gratitude for their business, and kindly ask them to share their experience by leaving a review. Include a convenient link directly to your Google review page to simplify the process.

#5. Use Review Request SMS

Send automated text messages to customers who have provided their phone numbers. Keep the message concise, and friendly, and include a direct link to your Google review page. This approach is particularly effective for businesses with a mobile-focused customer base.

#6. Incentivize Reviews (within Google's guidelines)

Consider offering a small incentive, such as a discount or coupon code, to customers who leave a review. Be sure to comply with Google's guidelines regarding incentivized reviews, ensuring transparency and authenticity.

#7. Respond to Reviews

Engage with customers by responding to their reviews, whether positive or negative. Thank them for their feedback, address any concerns raised, and demonstrate your commitment to customer satisfaction. This shows potential customers that you value their opinions and are responsive to their needs.

Automate Google Reviews: FAQs

How do I get Google reviews automatically?

To get Google reviews automatically, you can utilize review generation tools or apps that integrate with your business's systems. These tools often provide features such as automated review request emails, SMS notifications, and review monitoring. By setting up triggers and automating the process, you can consistently request reviews from customers after their interactions with your business.

Can you automate Google review responses?

While it is not possible to automate Google review responses directly within the Google platform, you can use review management tools to streamline the process. These tools can help you monitor and receive notifications for new reviews, allowing you to respond promptly. 

However, it is essential to personalize your responses and address each review individually to maintain a genuine and authentic engagement with your customers.

How can I get Google reviews fast?

To get Google reviews quickly, you can employ several strategies:

  • Request reviews from satisfied customers in person or through follow-up emails.
  • Provide a direct link to your Google review page in your communications and on your website.
  • Offer incentives or discounts to customers who leave reviews.
  • Deliver exceptional products or services that exceed customer expectations, encouraging them to leave positive reviews.
  • Engage with customers and ask for their feedback through social media or other channels.

Is there an app for getting Google reviews?

Yes, there are various apps available that can help you generate and manage Google reviews. These apps integrate with your business's systems and provide automation features, review request templates, monitoring capabilities, and more. 

Some popular review generation apps include Ryviu, NiceJob, and Podium. Researching and selecting the right app that aligns with your business's needs can significantly simplify getting Google reviews.

Final Thoughts on Google Reviews Automation

Automating Google reviews is a powerful strategy for streamlining and maximizing the benefits of customer feedback. By leveraging automation tools and processes, businesses can simplify the collection, monitoring, and management of reviews, saving time and effort. Automated review requests can be sent at the right time, encouraging customers to share their experiences on Google.

Additionally, automation allows businesses to respond promptly to reviews, demonstrating their commitment to customer satisfaction. By implementing an effective Google review automation system, businesses can enhance their online reputation, build trust with potential customers, and drive business growth. Embracing automation is a valuable step towards optimizing the review management process and fostering a positive brand image.

Alice Pham

Writer and Blogger about Technology and Marketing. I also share my knowledge of Shopify, WordPress, and WooCommerce. Contact me via email: or

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