8 Best Amazon Product Research Tools 2021

Nov 7, 2021


Amazon is a technology giant, which is the leader of global E-commerce. It is the biggest online retailer and the world's largest online marketplace.

While the market in AMZ is growing steadily in scale, the competition between businesses in AMZ is becoming more and more competitive. As a result, various Amazon assistant tools were invented to make businesses in AMZ productive and more profitable. In this article, I will list the 8 best Amazon product research tools for you to easily find out the best items to sell online.

1/ Helium 10 - The greatest product research tool

Having Helium 10 will let you address so many issues such as Product; Profit; Advertisement; Competitors in Amazon. You can do everything as end-to-end progress for your business on Amazon with this tool.

Some essential functions of Helium 10 that you need to know are: Creating new ideas for your products; Calculating profit; Spying on competitors; Predicting sales metrics and its trend in the future. Thanks to its multifunction of Helium 10, it has become the most popular Amazon tool.

Helium 10 offers accurate data for businesses. It is the most reliable source of information for people working with AMZ and a measure of data accuracy for other tools. By using Helium, you would have precise predictions for your sales and profit. As a result, you know exactly what you have to do and make an appropriate plan.    

Other powerful functions of Helium 10 are researching keywords and spying on your competitions. It actually helps you to see what people are looking for and a bunch of potential products for your business. A recommendation for you is that don’t forget to use the Spy function to take a look at your competitions and make a comparison. It is absolutely useful and you might learn so much from them!

Helium has all the crucial features for your business in Amazon. My progress in this Popular amazon tool is researching products and keyword research, and then checking the frequency of keyword searching before I use Helium to check my potential profit. I also check the feedback of my customers in Helium and check my competitors, and review my current products to make an appropriation for the next steps.

With its multiple functions, Helium 10 is claimed as an all-in-one tool and the Best Amazon Product Research Tools. Nevertheless, Helium also has some disadvantages such as limited access to free accounts. With the diversity of features, Helium 10 is considered a search tool for experts and not friendly to use for beginners so you may be concerned when you use it.  

So if you just started your business with Amazon, Jungle Scout absolutely is your best solution. It is just a Chrome extension but its benefits are undeniable. Let’s take a look.


Some significant features are worth mentioning:

Niche Hunter: This feature gives you an interface of diverse products with the price and the product’s demand on Amazon. You could choose your favorite one and sell it to Amazon. Therefore, this feature is a great solution for anyone who just wants to start their business on Amazon but doesn’t know what to do.

Opportunity Score: This function illustrates the prime elements of a highly profitable product such as the competition rate and the potential revenue. Data doesn't have the high accuracy as Helium 10 but absolutely is one of the simplest ways to achieve the best performance for your business.

Supplier Database: One of my most advantages is this tool. It provides the data source that is validated correctly from the Amazon FBA seller. With this tool, you could check the working history of suppliers in Amazon and contact the trustworthy one. Therefore, it reduces the risk when you make purchases from a strange supplier on an online platform.

Plus, Jungle Scout has a smart interface that is claimed as the Product research tool easy to use. You could easily understand and use its function through a click.

Plus, JS contains a lot of other functions such as the exact profit and sales prediction or the information of competitors... makes your business on Amazon much easier.

However, JC may not provide such correct and detailed data as Best Amazon Product Research Tools, Helium 10. Some of its features are not effective, thus, JC is the best choice with the new person who starts working with Amazon.

3/ AMZScout - Amazon Cheapest product research tool

AMZScout isn’t the only Amazon free product research tool on this list. But there are several reasons that AMA Scout is claimed as Amazon Cheapest product research tool.

AMZScout provides training video materials for beginners to attract their customers. It also offers free plans and entry plans which require a minimum cost. This valuable resource provides basic guidelines for starting a business on Amazon in the right direction.

I was impressed by the product research function of AMZScout. AMZScout is a specialist to identify product trends. That tool allows you to see if a niche has enough traction and is viable for your business. It also provides information about a specific niche that people inspect for.


AMZ also has some drawbacks such as lacking the key metric as Helium 10; having no service for suppliers or a similar function of Pro Extension but not as well as that of JS,...

But if you just have an idea to sell or buy products on Amazon and just try it at the very first steps. You should try AMZScout. AMZScout is not really perfect and multifunction

like Helium 10 but it gives you a chance to learn great advice from expert sellers before investing money in your business.

4/ Viral Launch - For the international markets

Viral Launch specialized in launching products and running profitable advertisement campaigns in Amazon’s PPC (Pay-Per-Click). It allows you to access the source of data that is useful to make decisions related to the aforementioned advertisements.

Furthermore, Viral Launch is specially used for international trading. It is available in non-US markets and offers its services in 8 foreign markets.

VL also offers various features to assist its customer but it is not really impressive as other tools.  Product research tools aren’t as good as H10 and the interface of Viral Launch is also not friendly as Jungle Scout. Moreover, VL does not offer the features to support beginners.

Therefore, Viral Launch is a Research tool for experts and who are beginners or just wish to start their business in the domestic market might have concerns when using this tool. But especially useful for those who are experts and want to make their business grow faster.

5/ Unicorn Smasher - Amazon data research tool

Unicorn Smasher is an Amazon assistant tool which is developed by AMZ Tracker. Unicorn Smasher absolutely is one of the best solutions for any data problem.

Unicorn Smasher provides a readable display to show all the data related to your current products. From that dashboard, You could quickly move, check, and get to know any particular product to learn more about its performance.

Same as  AMZ Scout, Unicorn is also free but compared to Helium 10 or JS,  Unicorn Smasher focuses on the customer data instead of other things. Therefore, anyone who has a concern about the data workload should use Unicorn to solve your problems.

6/ CamelCamelCamel - Price tracker tool

CamelCamelCamel focuses on specific product research. It involves identifying the price and other related factors of certain products. Its interface presents a wide range of products, and it will send notifications for you if there is any movement of your product price or the sale trend.


Although it doesn’t contain many functions, CamelCamelCamel does its job very well and is a beneficial application for the customer to manage their product’s price easily. Moreover, it also is a Chrome extension and a free tool. So that, you don’t have to splurge money to buy an Amazon tool for tracking product price.


7/ Keepa - Price tracker tool

Keepa also is an Amazon tool for tracking product price, like CamelCamelCamel, it also focuses on the price tracker. However,  Last up is CamelCamelCamel, and similar to Keepa, this site is focused on helping users identify the pricing and sales trends relevant to their target products.

As CamelCamelCamel, Keepa also focuses on price products research. It analyses and offers data on the historical price and sale estimates of a wide range of products. Based on such valuable data, you could set up a price strategy in the long or short term and consider the promotion for your customers.

Both Keepa and CamelCamelCamel are Chrome extensions. But CamelCamelCamel has its advantage as an entirely free tool, and Keepa offers 2 versions: the free and the paid ones. It makes it more appealing when you have to consider between 2 tools.

However, CamelCamelCamel offers the product price analysis in 10 countries and Keepa compares the price in numerous countries. So that it is a better choice for people who want to expand their business in the international market.

8/ Sonar - Amazon keyword research tool

Like Keepa and CamelCamelCamel, Sonar does not contain multiple features in one tool, and it was designed to focus on the research keywords process. You could use it to create a product list for your business. Then, Sonar also gives recommendations about the performance of that list and evaluates how well they are made.

Like CamelCamelCamel, Sonar is a free tool. So don’t forget to take a look if you are looking for a Keyword product research tool on Amazon.

In Conclusion,

Every aforementioned software is one of the best Amazon product research tools. Depending on the circumstance of your Amazon business, you could choose your most befitting tool.

However, I assert that you definitely should give all the above tools the once-over. It might not be a dead-fit with your business but will give you valuable data sources and several ideas. Sometimes, you can perceive a profitable niche when wandering between these tools.

Great! You've successfully subscribed.
Great! Next, complete checkout for full access.
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.