5+ Best Free Shopify Loyalty Apps of 2025

Customer retention is the lifeblood of any successful eCommerce business. While acquiring new customers is essential, studies show that repeat customers tend to spend more and are more likely to refer others. This is where loyalty programs shine—and if you’re running your store on Shopify, loyalty apps can help you turn one-time buyers into lifelong fans.

In this article, we’ll dive into the 5+ best free Shopify loyalty apps of 2025, what they do, how they work, and how to choose the right one for your store.

What Is a Loyalty App for Shopify, and How Does It Work?

A Shopify loyalty app is a tool that integrates with your Shopify store to help you implement and manage a customer rewards or loyalty program. These apps allow merchants to offer points, discounts, exclusive perks, and VIP tiers to incentivize repeat purchases and customer engagement.

Here’s how they typically work:

• Customers earn points for actions like making purchases, referring friends, leaving reviews, or engaging on social media.
• These points can then be redeemed for discounts, free products, or other perks.
• Many apps also offer gamified experiences like progress tracking, birthday rewards, and status levels (e.g., Silver, Gold, Platinum tiers).

Why Do I Need a Shopify Loyalty App?

Whether you’re a new Shopify merchant or scaling an established store, loyalty apps offer multiple benefits:

• Increase repeat purchases: Customers are more likely to return when they see rewards for their loyalty.
• Build brand affinity: Loyalty programs create emotional engagement, turning customers into brand advocates.
• Encourage word-of-mouth: Referral programs embedded in loyalty apps help spread awareness.
• Data collection: Loyalty apps often come with analytics, giving you insights into customer behavior and preferences.

5+ Best Loyalty & Rewards Apps for Shopify in 2025

Here are the top-rated free loyalty apps available in 2025, along with pricing plans, use cases, and pros and cons:

1. Reton

Pricing : Free plan Best For: Startups and small businesses looking for a simple, 100% free loyalty solution.

Reton is one of the newest players in the Shopify loyalty space but has quickly gained popularity due to its clean interface, easy setup, and truly free model. 

It offers all essential features like points, referral programs, and reward emails without forcing users into paid upgrades or showing external branding. With a super-easy setup and clean interface, it’s perfect for beginners looking to launch a loyalty program without upfront costs.

Highlight Features:

• Point-based loyalty system
• Referral program
• Customizable rewards and email templates
• No Reton branding in the free version

Pros:

• 100% free, no hidden costs
• Simple setup process
• Mobile-responsive widget

Cons:

• Limited advanced features compared to premium apps
• Fewer integrations (as of mid-2025)

2. LoyaltyLion

Pricing: Free plan and paid plan 

• Free plan
• Paid plan: Starts at $199/month

Best For: Mid-to-enterprise level businesses seeking advanced customization and analytics.

LoyaltyLion is a powerful and highly scalable loyalty solution designed for fast-growing stores. 

It offers points, referrals, VIP tiers, and A/B testing, with strong integrations into marketing tools like Klaviyo and Mailchimp. Best suited for Shopify Plus and enterprise-level brands, LoyaltyLion helps turn data into highly customized retention strategies—but its premium features come at a premium cost.

Highlight Features:

• Points, tiers, referrals, and email integrations
• Multi-language and multi-currency support
• Advanced performance analytics
• Integration with Klaviyo, Shopify POS, and more

Pros:

• Enterprise-level functionality
• Strong integration ecosystem
• Deep customization options

Cons:

• Steep learning curve
• Paid tiers are expensive

3. Smile.io

Pricing: Free up to $999/month

• Free: $0/month
• Starter: $49/month
• Growth: $199/month
• Pro: $999/month

Best For: Brands that want a beautiful, branded loyalty experience with great UX.

Smile.io is known for its user-friendly interface and stylish design.  It supports points, referrals, and VIP programs, with strong customization and branding features on paid plans. Perfect for growing DTC brands that want an elegant loyalty program experience, Smile.io makes customer engagement feel seamless - but core features like referrals and custom branding require upgrading.

Highlight Features:

• Points and referral systems
• VIP tiers with customizable rewards
• On-site popups and email notifications
• Integration with Klaviyo, Mailchimp, and more

Pros:

• Visually polished design
• Easy to install and manage
• Strong customer support

Cons:

• Limited features on the free plan
• Advanced analytics and branding require paid plans

4. Growave

Pricing: Free up to $499/month

• Free plan 
• Starter: $9/month
• Medium: $49/month
• Growth: $199/month
• Premium: $499/month

Best For: Stores looking for an all-in-one solution (reviews, wishlist, loyalty, referrals).

Growave is more than a loyalty app—it’s a multifunctional Shopify app that bundles loyalty programs with product reviews, wishlists, social login, and more into a single app, making it a great all-in-one solution for Shopify stores. Its loyalty program includes points, referrals, and VIP tiers, and it works well with multilingual stores. 

This is an excellent option for brands looking to consolidate multiple marketing functions in one place.

Highlight Features:

• Reward programs based on purchases and social actions
• Email and push notifications
• Integration with review and wishlist modules
• All-in-one platform, reducing need for multiple apps

Pros:

• Combines several tools in one app
• Affordable mid-tier plans
• Excellent for Shopify stores focused on social proof

Cons:

• Slightly bloated for stores that only want loyalty features
• UI can be overwhelming at first

5. Loloyal

Pricing: Free up to $499/month

• Free plan
• Starter: $29/month
• Professional: $99/month
• Advanced: $499/month

Best For: Stores focused on flexible and engaging point-based loyalty programs.

Loloyal is an up-and-coming loyalty solution that emphasizes gamification. It offers customizable points systems, referrals, and VIP tiers, with a focus on visual progress tracking and milestone rewards. 

If you’re looking to add personality and interactivity to your loyalty program—especially for fashion, beauty, or youth-oriented brands—Loloyal is a strong contender.

Highlight Features:

• Fully customizable points system
• Loyalty tiers and referral rewards
• Gamified UX with progress bars and badges
• Email campaign integrations

Pros:

• Strong customization for reward conditions
• Engaging UX design
• Competitive pricing

Cons:

• Less brand recognition than older players
• Newer on the market, so fewer case studies

6. BON Loyalty Rewards

Pricing: Free up to $349/month

• Free plan
• Starter: $25/month
• Growth: $49/month
• Professional: $349/month

Best For: Shopify stores wanting robust loyalty features with live chat and international support.

BON Loyalty provides a rich set of loyalty tools with full support for multi-language, multi-currency, and international rewards systems. It includes points, referrals, VIP tiers, and branded email triggers. 

BON is especially well-suited for global brands or businesses expanding into new markets who need flexibility and localization.

Highlight Features:

• Points-based system with tier options
• Customizable widget and email templates
• Real-time customer insights
• Multilingual and multi-currency capabilities

Pros:

• Generous free tier
• Great customer support
• Real-time tracking and analytics

Cons:

• Some features require upgrades
• Interface may need minor UX polish

Best Free Shopify Loyalty Apps in 2025 – Easy Comparison

How to Choose the Right Loyalty App for Your Business?

Choosing a loyalty app isn’t just about price—it’s about compatibility with your brand and customer journey. Here are four critical factors to help you decide:

1. Customer Experience

Consider how your customers interact with your store. Do they shop often? Are they referral-friendly? Pick an app that supports the behaviors you want to reward. Look for gamification, VIP tiers, or social media points if engagement is your goal.

2. Ease of Setup & Support

Not all apps are easy to install or manage. Look for apps with live chat, robust documentation, or dedicated account managers if you’re not technically inclined. BON Loyalty and Reton stand out for their beginner-friendly setup.

3. Free Trial Access

If you’re unsure, test out a few apps. Most loyalty apps offer a free plan or a trial period. This allows you to experiment and see how the app impacts conversion and engagement before committing to a paid plan.

So You could choose Reton if...

You’re a new, small, or budget-conscious Shopify merchant who wants a powerful yet completely free loyalty program. Reton stands out with:

• ✅ No-cost full feature access (points, referrals, email rewards)
• ✅ No forced branding
• ✅ Fast and simple setup
• ✅ Beginner-friendly dashboard

It’s the best all-around free loyalty app for starting and growing your Shopify store without extra costs.

Final Thoughts,

A great loyalty program can significantly boost your customer retention, engagement, and overall revenue. Fortunately, in 2025, Shopify offers a diverse selection of loyalty apps—many of them free—to help stores of all sizes implement effective rewards strategies.

Whether you’re just starting with Reton, going all-in with LoyaltyLion, or seeking an all-in-one platform like Growave, there’s a loyalty app for every type of Shopify store.

Before you decide, think carefully about your business goals, customer habits, and available resources. Use free trials, review the features you truly need, and choose a tool that will grow with your brand.