ClickFunnels vs Shopify: Which Should You Choose?

Apr 12, 2024

In the high competitive eCommerce, selecting the right platform to run your business online is an important task as it significantly impacts the success of your online business. ClickFunnels and Shopify are considered the most popular platforms, each offering unique features and capabilities.

This article concisely compares ClickFunnels vs Shopify, highlighting and explaining their key features to give you a deep understanding about these two eCommerce platforms. Whether you're a seasoned entrepreneur or just starting, you can select the best fit for your business needs. Let's explore the key aspects of ClickFunnels and Shopify to empower you on your journey to online success.

ClickFunnels vs Shopify: An Overview

ClickFunnels and Shopify are both popular platforms for online business, but they serve different purposes. 


ClickFunnels is primarily a sales funnel builder to help you create and optimize your marketing funnels. It offers features like landing page creation, email marketing automation, and checkout processes. 


On the other hand, Shopify is an eCommerce platform offering a complete solution to start an online store. It provides many useful features such as website-building tools, payment processing, inventory management, and marketing solutions. While ClickFunnels focuses on optimizing the sales process, Shopify is a comprehensive solution for starting and managing an online store. 

To get more information, let’s take a deep step into the detailed comparison.

ClickFunnels vs Shopify: Pricing & Cost


ClickFunnels provides 2 packages:

  • Basic Plan: $127/month
    • 3 users
    • Up to 20 funnels
    • 1 domain
    • 10,000 contacts
  • Pro Plan: $157/month
    • 5 users
    • Up to 100 funnels, pages, and visitors
    • 3 domains
    • 25,000 contacts
  • Funnel Hacker: $208/month
    • 15 users
    • Unlimited funnels, pages, and visitors
    • 9 domains
    • 200,000 contacts


Shopify offers 4 main plans:

  • Basic: $19/month
    • Unlimited products
    • 24/7 support
    • Access to Shopify's payment gateway
  • Shopify: $49/month
    • All features in the Basic plan
    • Advanced features like professional reports
  • Advanced: $299/month
    • All features in the Shopify plan
    • Advanced report builder
    • 10x checkout capacity
  • Plus: $2,300/month: This plan is suitable for big enterprises:
    • All features in the Advanced tier
    • Unlimited staff accounts
    • Fully customizable checkout with 40x capacity
    • 200 POS Pro locations with Shopify Payments
    • Sell wholesale/B2B

Moreover, currently Shopify offers a huge discount for trial users. You can start using Shopify at only $1 per month for the first 3 months.


  • Choose ClickFunnels if you prioritize sales funnel optimization and marketing automation. It's suitable for businesses focused on creating efficient conversion paths.
  • Opt for Shopify if you need a comprehensive eCommerce solution. It's ideal for building, managing, and scaling online stores with features like product management, payment processing, and customizable storefronts.

ClickFunnels vs Shopify: Features Comparison

Sales funnels

ClickFunnels specializes in creating optimized sales funnels, while Shopify offers basic funnel creation capabilities.


ClickFunnels provides a user-friendly platform with drag-and-drop functionality, enabling businesses to design custom landing pages, upsell sequences, and checkout processes to maximize conversions. It offers pre-made templates and a variety of customization options to cater to different marketing strategies. ClickFunnels also integrates features like order bumps, one-click upsells, and downsell sequences to increase average order value and improve overall funnel performance. 


On the other hand, while Shopify does offer the ability to create sales funnels through apps and customizations, its primary focus is on offering a comprehensive eCommerce platform with a broader range of features beyond funnel optimization. Users may need to rely on third-party apps or custom development to achieve the same level of funnel optimization as ClickFunnels.


Choose ClickFunnels if your primary goal is to create highly efficient sales funnels for lead generation or digital product sales. Opt for Shopify if you need a more comprehensive eCommerce solution that includes funnel creation alongside other essential features.

Inventory management system

ClickFunnels offers basic inventory management suitable for digital products, whereas Shopify provides robust inventory management tools for physical and digital goods.


ClickFunnels' inventory management features are limited, primarily designed for managing digital products and simple physical product sales. It allows users to set product quantities, manage digital assets associated with each product, and track inventory levels within funnels. However, for businesses with complex inventory needs or a large product catalog, ClickFunnels' inventory management may not be sufficient. 


In contrast, Shopify's inventory management system is more comprehensive, allowing businesses to manage product variants, track stock levels across multiple locations, receive low stock alerts, and generate detailed inventory reports. Shopify also supports features like barcode scanning, product categorization, and automated reorder reminders to streamline inventory operations and ensure accurate stock management.


Opt for ClickFunnels if you're selling primarily digital products or have minimal inventory management needs. Choose Shopify if you require advanced inventory management features for physical and digital goods.

Customer management system

ClickFunnels offers basic customer management features, while Shopify provides a comprehensive customer management system.


ClickFunnels includes basic contact management features within the platform, allowing businesses to capture leads, manage customer information, and communicate with customers through email marketing. Users can collect customer data through opt-in forms, order forms, and membership areas, and segment contacts based on various criteria. However, ClickFunnels' customer management capabilities are limited compared to Shopify. 


Shopify offers an extensive customer management system with features like customer profiles, order history tracking, customer segmentation, and marketing automation tools. It allows businesses to create detailed customer profiles with information like contact details, purchase history, and customer preferences. Shopify also supports features like customer tagging, automated email campaigns, and personalized product recommendations to improve customer engagement, drive repeat purchases, and enhance customer lifetime value.


Choose ClickFunnels if you need basic customer management features primarily focused on lead capture. Opt for Shopify if you require a robust customer management system to build relationships and drive repeat purchases.

Payment gateways

ClickFunnels integrates with major payment gateways, while Shopify supports a wide range of payment options.


ClickFunnels integrates well with famous payment gateways like Stripe, PayPal, and others, allowing businesses to accept payments directly on their funnels. It supports one-time payments, subscription payments, and payment plans, with options to customize payment pages and offer multiple payment methods to customers. ClickFunnels also includes features like order bumps, upsells, and downsells to increase order value and maximize revenue. 


Shopify supports almost all payment gateways globally, providing flexibility in accepting payments via credit cards, digital wallets, and alternative payment methods specific to different regions. It offers built-in payment processing through Shopify Payments, with competitive rates and no additional transaction fees for using the platform's native payment gateway. Shopify also supports features like automatic tax calculation, multi-currency payments, and fraud analysis to simplify payment processing and ensure a seamless checkout experience for customers.


Choose ClickFunnels if you prioritize integration with specific payment gateways or need a streamlined checkout process within your funnels. Opt for Shopify if you require flexibility in accepting payments from various sources.


ClickFunnels and Shopify offer integrations with various third-party tools and services to extend functionality and enhance the overall user experience. 


ClickFunnels integrates with email marketing platforms like Mailchimp and AWeber, CRM systems like Salesforce and HubSpot, webinar software like Zoom and GoToWebinar, and membership site platforms like Kajabi and MemberMouse. It also supports integrations with analytics tools, and social media platforms to streamline business operations and automate marketing workflows. 


Shopify boasts a vast ecosystem of integrations through its app store, covering a wide range of functionalities such as marketing automation, accounting, shipping, customer service, inventory management, and more. It offers both free and paid apps developed by third-party developers, as well as custom integrations built by Shopify experts to meet specific business needs and requirements.


Both platforms offer extensive integration options, so the choice depends on specific business requirements and preferred third-party tools.


Shopify provides more advanced SEO features compared to ClickFunnels.


ClickFunnels provides basic SEO features such as customizable page titles, meta descriptions, and URL slugs but focuses more on funnel optimization than extensive SEO capabilities. While users can optimize individual funnel pages for search engines, ClickFunnels lacks advanced SEO tools and features available in Shopify. It may require additional manual effort or third-party tools to achieve similar SEO results as Shopify.


Shopify offers advanced SEO tools, including customizable meta tags, automatic sitemap generation, SEO-friendly URL structures, and the ability to edit robots.txt files. It allows you to optimize your online store for search engines like Google or Ping and improve their visibility in organic search results. Shopify also supports features like canonical tags, 301 redirects, and rich snippets to enhance website performance and increase click-through rates from search engine users. 


Choose Shopify if you prioritize strong SEO capabilities.

Analytics dashboard

Both platforms offer analytics dashboards, with Shopify providing more comprehensive insights.


ClickFunnels provides a basic analytics dashboard that tracks essential metrics related to funnel performance, such as conversion rates, page views, and sales data. It offers insights into funnel performance, customer behavior, and marketing campaign effectiveness to help businesses measure ROI and optimize their marketing efforts. ClickFunnels also supports features like split testing, funnel cloning, and funnel visualization to identify areas for improvement and increase overall funnel performance. 


Shopify offers a comprehensive analytics dashboard with detailed insights into various aspects of store performance, including sales trends, traffic sources, customer behavior, product performance, and more. It provides data on website traffic, conversion rates, average order value, customer demographics, and sales by product category or collection. Shopify also supports features like cohort analysis, custom reporting, and integration with Google Analytics to provide actionable insights. That will help you make data-driven decisions to grow your online store.

Verdict: Choose Shopify if you require detailed analytics and insights to make the right decisions for optimizing your online store's performance and driving more traffic.

Customer support

Shopify offers 24/7 customer support, while ClickFunnels provides support during business hours.


ClickFunnels provides customer support via email and chat during business hours, with a team of support agents available to resolve issues related to platform usage. It also provides a knowledge base with articles, tutorials, and training resources to help users navigate the platform and implement best practices for building sales funnels. While ClickFunnels' support hours are limited compared to Shopify, its support team is knowledgeable and responsive, providing prompt assistance to users during business hours.


Shopify offers 24/7 customer support through multiple channels, including email, phone, and live chat, supplemented by extensive documentation and community forums. Its support team is available round-the-clock to assist users with technical issues, account setup, app integration, and other inquiries. Shopify also provides resources like help center articles, video tutorials, and webinars to help users use the platform effectively and troubleshoot common problems. 


Choose Shopify if you need round-the-clock support and comprehensive assistance to address any queries or issues promptly.

Shopify vs ClickFunnels: Who Should Choose?

Who is Shopify best for?

Shopify is best suited for businesses that require a comprehensive e-commerce solution with robust inventory management, advanced SEO capabilities, and top-notch customer support. It's ideal for entrepreneurs and businesses of all sizes looking to build, scale, and manage online stores with diverse product offerings. Shopify's extensive features, including customizable storefronts, secure payment processing, and a vast ecosystem of integrations, make it suitable for businesses in various industries. 

Who is ClickFunnels best for?

ClickFunnels is best for businesses prioritizing sales funnel optimization and lead generation, particularly for digital products, services, or marketing campaigns. It's ideal for entrepreneurs, marketers, and small businesses looking to create highly efficient sales funnels to capture leads, nurture prospects, and drive conversions. ClickFunnels' drag-and-drop interface, pre-designed templates, and built-in features like order bumps and upsells make it easy for users to design and launch effective marketing funnels without extensive technical expertise. Additionally, ClickFunnels' focus on funnel optimization and marketing automation makes it a valuable tool for businesses aiming to maximize their online sales and revenue.

FAQs About Shopify vs ClickFunnels

Which is better, Shopify or ClickFunnels?

The answer depends on your specific goals and needs. Shopify is ideal for comprehensive eCommerce operations, offering robust inventory management, advanced SEO capabilities, and a wide range of integrations. ClickFunnels, on the other hand, specializes in sales funnel optimization and lead generation, making it suitable for businesses focusing on digital products or marketing campaigns.

Is ClickFunnels worth the money?

ClickFunnels can be worth the investment for businesses that prioritize sales funnel optimization and lead generation. Its user-friendly interface, pre-designed templates, and built-in features like order bumps and upsells can help businesses create highly efficient marketing funnels without extensive technical expertise. However, assessing your specific business needs and goals is essential to determine if ClickFunnels aligns with your growth strategies.

Can you use ClickFunnels with Shopify?

Yes, you can use ClickFunnels alongside Shopify. While Shopify offers its own eCommerce platform, businesses can leverage ClickFunnels to create specialized sales funnels for lead generation, product launches, or marketing campaigns. Users can integrate ClickFunnels with Shopify by directing traffic from ClickFunnels' landing pages to their Shopify store for product purchases.

Does Shopify have a funnel builder?

While Shopify primarily focuses on providing a comprehensive e-commerce platform, it does offer basic funnel creation capabilities through apps and customizations. However, Shopify's native features are more geared towards building and managing online stores, rather than specialized funnel optimization. Businesses looking for advanced funnel-building tools may find ClickFunnels a more suitable option.

Which Should You Choose: Shopify vs ClickFunnels?

In conclusion, the choice between ClickFunnels and Shopify depends on your business's specific needs and goals. Both platforms offer unique features to run an eCommerce store, so assessing your requirements carefully is essential to determine which platform fits your objectives and growth strategies.

Shopify is the preferred option for those seeking a comprehensive eCommerce platform with robust inventory management, advanced SEO capabilities, and top-tier customer support. On the other hand, ClickFunnels is ideal for businesses prioritizing sales funnel optimization and lead generation, particularly for digital products or marketing campaigns. 

Alice Pham

Writer and Blogger about Technology and Marketing. I also share my knowledge of Shopify, WordPress, and WooCommerce. Contact me via email: or

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