Most online business owners will agree that attracting customers to visit their website is a major goal. It goes without saying that search engine optimization is crucial for growing your eCommerce business, attracting new clients, and improving conversion rates. Therefore, the eCommerce platform you use should be SEO-optimized whether you're starting your first eCommerce business or expanding an existing one.
The goal of search engine optimization is to boost online traffic to a website and increase its visibility. An eCommerce website can benefit greatly from spending money on SEO, including:
- Boosting organic traffic
- Better return on investment
- Increasing brand recognition and reputation
- Developing a long-term asset
Given all of these benefits, it's no surprise that eCommerce organizations are investing more in SEO than ever before. If you want to SEO your online store more easily, you should start by selecting the best eCommerce platforms for SEO.
What to consider when seeking the best eCommerce Platforms for SEO?
Your ability to appreciate the possible SEO functionality of each eCommerce platform you are evaluating is critical to the success of your website. SEO-friendly features differ between platforms. In your eCommerce platform, look for the following characteristics:
Always go for speed. A sluggish website provides a poor user experience, which has a direct impact on search engine ranking. For example, the risk of a bounce increases by approximately 123% as the page load time grows from 1 to 10 seconds.
The finest eCommerce platform for SEO should give quick load speeds for your website. Look for hosting options that improve server response times, employ browser caching, resize and minimize the size of your images, minify your scripts, and use CDNs to speed up your website to meet the growing demands of eCommerce businesses.
Canonical Websites URLs
Search engines may index different URLs for the same webpage because each page on your website has its own URL by default.
Multiple no-follow tags placed after it confuse search engines, reduce the value of the coverage of your site, and lower your site's overall search rankings. The best SEO eCommerce software enables you to 301-redirect your out-of-date pages to the suitable URLs and create canonical URLs for websites.
For a better user experience, search engines will be able to index web pages with just one URL, streamlining your links and preventing issues with duplicate content.
Customizable HTML and Meta Data
Most eCommerce platforms offer some level of user control over HTML head> elements, which are used to hold metadata like titles and descriptions. Some, though, offer more flexibility than others.
Make sure you can update the metadata that shows in the head area of each page of your website on your eCommerce platform. This makes it simple to add the appropriate SEO texts and keywords, and it also allows you to ensure that they are consistent with the language and tone of your company.
Using eCommerce systems that provide more thorough indexing control than other platforms will allow you to select which pages show up in search engine results.
The ability to control which pages are displayed to search engines without drastically altering your website's design makes indexing management essential. The best eCommerce solutions provide exact indexing control to help you meet your SEO objectives for eCommerce.
Worldwide, there are more than six billion smartphone users, and that number is growing every day. If your website is not responsive to mobile devices, you lose out on a sizable chunk of that audience.
If your website is created on a mobile-friendly eCommerce platform, it will be accessible to everyone. For example, an e-commerce platform should allow you to adjust font sizes and loading speeds for different devices.
Whether you need a sitemap for the benefit of search engines or due to accessibility issues, your eCommerce platform should be able to generate one for you. The best eCommerce platforms allow you to create a sitemap so that your website may achieve all of your goals.
How to Select the Best eCommerce Platforms for SEO?
There are several eCommerce platform solutions accessible. So, how can you know which is best for your SEO requirements? When making your decision, you should consider the factors mentioned below:
Capability to generate traffic: The platform you employ must be capable of driving a large amount of visitors to your website. If not that, what's the point?
Capability to convert traffic: When people visit your website, you must be able to convert them into paying customers by using high-converting pages. Make certain that the platform you choose offers features that will allow you to accomplish this. A platform that offers abandoned cart recovery or product recommendations, for example, is an excellent choice.
Scalability: You'll need a platform that can grow with your company. To avoid having to transfer platforms in the future, ensure that the platform you pick has the skills and adaptability you require to build your company.
SEO features: Of course, this is one of the most important factors to consider. To ensure that your products are viewed by potential buyers, ensure that the platform you select has all the SEO features you require.
The price of the platform: When making your decision, keep the cost of the platform in mind. You should be able to select a platform that fits inside your budget.
Top 6 best SEO-Friendly eCommerce Platforms
Now that you know what to look for in an eCommerce platform, it's time to look at some top options. What is the greatest eCommerce platform for SEO? The best eCommerce platforms for SEO are those that are easy to use, versatile, and optimized for each stage of the sales funnel. If you want a better user experience with outstanding SEO strategies, these platforms are excellent possibilities.
WooCommerce is the way to go if you're seeking for an eCommerce platform that is both affordable and SEO friendly. It is a WordPress plugin that transforms your website into a fully functional online store. It can be used to market services as well as tangible or digital goods.
- An SEO-friendly layout that raises the visibility of your website on search engine results pages;
- A user-friendly layout that makes it simple for visitors to your store to navigate and locate what they're looking for;
- A large selection of customizability choices so you may design a distinctive store that represents your business.
- A large selection of customizability choices so you may design a distinctive store that represents your business.
With this platform, you can fully manage your SEO, including title tags, meta descriptions, product descriptions, and URLs. The integrated blogging feature of WooCommerce can also be used to produce material that can boost your SEO.
The platform is free, but there is an option to upgrade to a Premium plan. A domain registration costs $15 per year, while the price of hosting starts at $6.95 per month.
Shopify is the best option if you want an eCommerce platform that is simple to use. Some of the most well-known brands in the world, like Tesla, Red Bull, and Nest, employ it.
The app offers a number of SEO-enhancing features, including blogging and social sharing buttons. It offers all the necessary tools for creating a website sitemap, as well as indexing controls.
There are various Shopify apps available that provide more capabilities to your site. The SEOant app, for example, analyzes your site and offers suggestions on how to enhance your SEO. Connect your Shopify store to Google Analytics to rapidly track visitors and sales. The site also contains a lot of information and an active online community where you may receive help with any difficulty.
Pricing: There are three plans available: Basic, Shopify, and Advanced. You must pay $29, $79, and $299 every month, respectively.
Magento (or Adobe Commerce) offers a plethora of options and functionality for creating something eye-catching. However, considerable programming abilities are required. Some of the world's most recognizable brands use it.
Magento is a little more difficult to use than the other eCommerce platforms on this list. It's intended for developers searching for an eCommerce platform that they can tailor to their own requirements.
- A modular design that enables developers to build their own modules.
- You can customize your store with a variety of themes and templates.
- An broad API for integrating Magento with third-party apps.
- An order management system, a shipping calculator, and a payment gateway are among the built-in tools that help you operate your store.
Adobe Commerce is included in Adobe's $100 billion in annual gross revenue. It's not the easiest platform to use, but it's a powerful eCommerce solution. Several plugins can be installed to enhance the functionality of your website. To create a sophisticated eCommerce site, you can also use third-party add-ons. Several SEO add-ons provide CRO functionality that might help you reduce website load times.
Pricing: Magento offers a wide range of services to its consumers. Magento Commerce costs $22,000-125,000 per year, hosting costs $100-500 per year, design costs $0-5,000+, and so on.
Wix is a wise decision if you're seeking for an eCommerce platform with integrated SEO features. Some of the most well-known brands in the world, such as Coca-Cola, Nike, and Samsung, employ it.
- A built-in SEO wizard that assists you in improving your site's search engine optimization;
- A variety of themes and designs that you can use to alter your store's appearance;
- A user-friendly interface that enables customers to easily browse your business and find what they need;
- You can utilize the integrated blog tool to create content that will enhance your SEO.
To help you fine-tune the SEO of your website, Wix also comes with a Robots.txt editor. Affiliate tags and bulk 301 redirects are also supported.
Pricing: There are four Premium options available, priced as follows: VIP ($25.50/month), Unlimited ($12.50/month), Combo ($8.50/month), and Connect Domain ($4.50/month).
BigCommerce is a platform that helps businesses create and manage their online stores. It contains a number of SEO-friendly features, such as abandoned cart recovery, product recommendations, and a blog.
It is considered one of the most trustworthy B2B and B2C eCommerce systems by IDC, Forrester, and Gartner. Additionally, it provides a shop for apps that add on features like email marketing and social media tools.
The only negative aspect of its plans is that they can occasionally be somewhat expensive. But if you're serious about SEO, BigCommerce is undoubtedly something to take into consideration.
- A built-in SEO tool for optimizing your site for higher search engine ranks;
- A diverse set of plugins and themes for customizing your store;
- An easy-to-use interface that allows customers to browse your store and find what they're looking for.
Pricing: The platform offers a variety of pricing choices, including Enterprise plans. Standard ($29.95/month), Plus ($79.95/month), and Pro ($299.95/month) are three of their most popular options.
Squarespace is a well-known platform with multiple functions and features. It's utilized by some of the world's most recognizable businesses, like Anine Bing, Vogue, and GQ. Squarespace is a simple website builder, but it provides a quick way to include social network sharing on all product pages.
Squarespace has a premium price tag, but it's an excellent platform for individuals searching for a simple way to construct a stunning website. It is mobile-friendly, so it looks amazing on smartphones. Squarespace has blogging functionality. There is also a lot of assistance available from the Squarespace community. If you want a more personalized approach, you may learn more about bespoke web development services and contact a professional team.
Pricing: There are four levels to pick from: Personal ($14 per month), Business ($23 per month), Basic Commerce ($27 per month), and Advanced Commerce ($49 per month).
Best Ecommerce Platforms for SEO: FAQs
How do I SEO for an eCommerce website?
To SEO for an eCommerce website, conduct keyword research, optimize on-page elements like meta tags and descriptions, ensure a clear site structure, focus on technical optimization, create valuable content, build high-quality backlinks, and provide a seamless user experience for improved visibility and organic traffic.
Does SEO work for eCommerce?
Yes, SEO works for eCommerce. By optimizing an eCommerce website with relevant keywords, improving site structure, and implementing other SEO strategies, businesses can enhance their online visibility, increase organic traffic, attract potential customers, and drive conversions, ultimately leading to business growth and success.
What is eCommerce SEO?
ECommerce SEO involves optimizing an online store to improve its visibility and rankings in search engine results. It includes various techniques such as keyword research, on-page optimization, technical optimization, content marketing, link building, and user experience optimization. The goal is to attract targeted organic traffic and increase conversions for an e-commerce business.
What is the best platform for eCommerce business?
The best platform for an eCommerce business depends on factors like specific requirements, budget, technical expertise, scalability needs, and customization desires. Popular platforms include Shopify, WooCommerce, Magento, BigCommerce, and Wix. Each platform offers different features, scalability options, and ease of use, so it's important to consider individual business needs before making a choice.
Picking the right eCommerce platform is critical for your SEO efforts. You must pick a platform that allows you to simply modify your site, add new material, and optimize your pages for search engines.
When it comes to selecting the best eCommerce platform for SEO, there are a few things to consider. To begin, determine whether you want a hosted or self-hosted platform. Second, consider what characteristics are crucial to you and your company. Finally, ensure that you select the most secure eCommerce platform to protect your clients' information.