Is Dropshipping Saturated in 2023?

Nov 20, 2023

Before making the crucial decision to open your own dropshipping store, you could have wondered yourself, "Is dropshipping saturated?"

You don't want to put in the time and money to set up a dropshipping store on a platform like Shopify just to have it fail.

With expanded access to wifi, the ease of entering eCommerce in general, and the rise of work-from-home opportunities, it's tempting to believe the competition is too severe to make a dropshipping company worthwhile. 

So let's look at the dropshipping market and see what data we can discover to determine whether or not the market is saturated.

What Is Dropshipping?

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Dropshipping is a retailing model in which you offer other people's products while handling other responsibilities such as customer service and marketing. The most visible distinction between dropshipping and other types of businesses is who handles inventory and who does not. Suppliers are in complete control in this scenario. 

The dropshipping market achieved a profitable result of $128 billion in 2020 and is expected to reach $200 billion by 2026. Surprisingly, roughly 30% of Amazon merchants are dropshippers. In the same analysis, Asia Pacific businessmen can determine if dropshipping is worthwhile or not when this is the most promising location for dropshipping.

Advantages of Dropshipping

Dropshipping creates more than 200% profit as compared to the standard model. However, it is not the only reason that more and more merchants are adopting this business technique. Because the traditional strategy incorporates your complete business structure, you can only use it once. As a result, if the store owners choose the wrong business plan, they risk losing a lot of money.

Below are the three most noticeable benefits that will help you decide whether it is worthwhile.

Lean operation

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A lean operation is essential for any new business. The company should focus on a high-level plan from the start and minimize superfluous expenditures. There is no need to invest money in the warehouse or the store's physical presence since drop shippers do not have to think about tangible merchandise.

As a result, many successful enterprises begin with a laptop at home. Dropshipping is considerably cheaper than traditional brick-and-mortar enterprises and allows the company to reach the break-even point faster.

Product diversification

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When choosing the traditional business model start-up, it will be more challenging for business owners to modify the product line before assessing customer demand. In that situation, the business owners would most certainly struggle with inventory management and would be left with an unsold surplus. As a result, dropshipping enables the company to present a diverse range of products for clients during the initial phase.


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When the store obtains more orders, it is time to expand the business capacity. If traditional merchants wish to expand their business, they face a number of challenges, such as finding more storage space or hiring more sales associates. This takes a lot more effort to complete.

Dropshipping makes scalability much easier because it almost never changes the current state of the business. Of course, there is more labor and spending. However, it is insignificant when compared to typical businesses.

What is Market Saturation?

When a market is saturated with items or services, there is no longer a sufficient need to support all of the enterprises in the market. This may occur for a variety of reasons, including:

Increased competition

As more companies enter a market, the competition for clients grows. This might result in decreased prices, poorer earnings, and possibly business failure.

Decreasing demand

If demand for a product or service falls, market participants may be unable to produce enough income to cover their expenditures. This may result in market saturation.

Technological advancements

New technologies can occasionally render existing products or services outdated. As a result, businesses that provide these items or services may be forced to close down, which leads to market saturation.

Economic downturns

Economic downturns can reduce consumer expenditure. This can lead to decreased demand for goods and services and market saturation.

Market saturation can be challenging for organizations, but it can also present opportunities for those ready to innovate and develop new ways to reach clients. Businesses that are able to distinguish themselves from the competition and offer in-demand products or services remain effective in a saturated market.

Biggest challenges of Dropshipping

High competitiveness

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Because dropshipping makes it so simple to establish an online business, an increasing number of would-be-online-merchants are opting for this business model. According to Google Trends, the amount of "dropshipping" searches has more than tripled in the last five years. It demonstrates the tremendous expansion of dropshipping interests, and you should brace yourself for stiff competition.

As past dropshippers covered practically all sectors and product lines, "many players in one playground" will make it more difficult for new merchants to discover dropshipping niches. To separate from the pack, new merchants must put in significant effort for inspiration and market research.

Fewer products control

Suppliers are responsible for product storage, packaging, and shipment. So, the dropshipping model provides no opportunity to inspect the products and ensure their quality before buyers receive them. As a result, if there are any issues with the products (such as an expired date), your brand will be held accountable.

Even the most seasoned vendors make mistakes, thus this disadvantage is unavoidable. You should be prepared.

While the product is at the core of each company, dropshipping almost eliminates product modification and quality enhancement. Since suppliers create and produce products, you cannot change or remove any ingredients. You won't be able to have any unique selling points (USPs) if you don't have the capacity to customize your products.

Enormous supplier challenges

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When dropshipping, it's likely that you'll work with several suppliers to acquire the best pricing and stock quality. So, you must handle a variety of inventory sources and contacts. Customers will have to wait longer each time you check whether the products are in stock or not.

Another issue caused by vendors is that dropshipping prevents you from making a great deal of money. There are two major ways to enhance revenue: raise the pricing or lower the production cost. Dropshippers can only influence product pricing because suppliers own the entire production process.

Is Dropshipping Saturated in 2023?

No! Dropshipping is not deceased, and eCommerce is here to stay.

Interest in eCommerce and dropshipping

The present level of interest in eCommerce, particularly dropshipping, is stable and has trended slightly upward over the last five years. As a result, it has become a feasible source of revenue not only for eCommerce behemoths like Amazon but also for the "little guy.”

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Even though there are 24 million tiny online stores in the world, you may still make a nice income from dropshipping provided you set up your store appropriately.

With global eCommerce sales estimated to reach 5.4 trillion USD by 2022 and the number of eCommerce clients on the rise, there are lots of prospects for dropshippers to launch a successful dropshipping company.

Emerging markets with purchase power

Emerging markets are a tremendous possibility for dropshippers since they are untouched areas in an ever-expanding eCommerce environment.

While eCommerce only scratches the surface of global marketplaces, it is projected that emerging markets globally constitute $22 trillion in GDP, which is one and a half times China's GDP alone.

It has also been established that when global incomes rise, so do eCommerce markets.

Remarkably, Shopify merchants were responsible for more than $20 billion USD in cross-border sales in 2020!

So, regardless of the place you live, if you can identify a way to cater to these markets by providing products and services that are unique to them, such as focusing cash on delivery or embracing payment in local currencies, you will not only drive your business ahead, but you will also help emerging markets thrive well into the future.

Increasing Internet use and eCommerce users

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The internet is becoming an increasingly important aspect of our daily life. Even as the pandemic decreases and our need for internet connectivity decreases, we have become accustomed to the convenience of online buying.

Internet usage is expected to rise in the next years. As a result, the more users there are, the better it is for dropshippers.

Furthermore, with ever-increasing internet speeds, online shopping has evolved into a daily enjoyment rather than a need. If you're like the average internet user, you spend approximately 155 minutes per day on it, and it's not just for work. 

If you want to compare goods, read reviews, look up prices, or "share" an interesting product with your friends, you can do a lot of research in those 155 minutes. One of the most popular apps that boosts your sales due to great feedback from customers is the Ryviu app. It provides you with a variety of powerful options for exporting and importing reviews from marketplaces like Amazon, Aliexpress, Dhgate, and Etsy to your online store. You may also manage, adjust, and enhance your store's reviews widget. 

The evolution of mCommerce

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You know this from personal experience. How many individuals in your circle DO NOT OWN A PHONE OR A TABLET?

Everyone you know, even children, has at least 1 and/or the other. For example, it has been reported in 2019 that slightly over half of all children in the United States own a cell phone by the age of 11!

If you believe the cliche "children are our future," these kids with cell phones are the next tech-savvy generation that will render m-commerce more than just a statistic, but a reality. But we don't have to wait for the time to come. How can your dropshipping business benefit from the digital tidal wave's early stages?

Worldwide m-commerce sales are predicted to reach $3.56 trillion in 2021, representing a 22.3 percent increase over the previous year.

Mobile transactions meet all of those requirements. With only one click required for your client to make a purchase, mobile wallets are increasingly displacing credit cards as the most common means of payment.

If you promote on a social platform like Facebook, including a "Buy Now" button in your ad means your clients don't even need to visit your website to complete a purchase.

Even in a saturated market, the mobile economy will present economic potential to dropshippers.

There are some things you can do that will boost your chances of success if you want to establish a dropshipping business:

Discover a niche: To differentiate yourself from the competition, concentrate on a single product category or target a specialized audience.

Choose dependable suppliers: Work with reliable suppliers who can regularly deliver high-quality products and efficiently handle shipment.

Provide one-of-a-kind value: Provide exceptional customer service, and competitive pricing, and look for ways to add value to your customers' experiences.

Put in place strong marketing strategies: Create an all-encompassing marketing strategy to generate visitors to your online store, including advertising on social media, content marketing, influencer partnerships, or optimization for search engines.

Constantly adapt and innovate: Stay current on market developments, consumer preferences, and emerging technology. Be willing to change your business strategy and product selection as needed.

While dropshipping can still be successful in 2023 and beyond, staying watchful, agile, and customer-focused is critical to maximizing your chances of success in a competitive economy. Before establishing your dropshipping firm, conduct extensive market research, follow industry developments, and assess the profitability of your chosen niche.

Is Dropshipping Saturated: FAQs

What Is the Success Rate of Dropshipping? 

While no official figures are available, industry analysts estimate that 10-20% of dropshipping operations flourish.

Is Dropshipping Saturated? 

Even with high YoY growth in new firms, the dropshipping industry is not saturated. This is due to the fact that many dropshipping categories are underserved or have minimal competition.


The answer to this question β€œIs dropshipping saturated?” is No! Dropshipping is unquestionably a stress-free experience for anyone looking to launch a business in 2023. The article not only provides the most up-to-date information on dropshipping, but it also discusses the first actions merchants should take. I hope that after reading this post, you can evaluate whether or not dropshipping is worthwhile. Let's get your company up and running in 2023!

Anna Pham

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