10+ Shopify Automated Emails Types That Help You Boost Sales

Aug 9, 2022

Automated emails are the most effective way to send the right message to the right customers at the right time. Customers appreciate automated emails that are thoughtful, timely, and useful. Brands adore them because they generate revenue with minimal effort.

In other words, a good automation strategy is an important part of email success, so this article will provide an overview of Shopify automated emails as well as 10+ different types of emails that store owners should send to their customers to increase sales for their Shopify store.

Table of Contents

What Is Shopify Email Automation?

Shopify Email Automation, as the name implies, is a tool that enables ecommerce brands to send personalized emails to website visitors based on events or email subscribers based on their data. When one of the triggers is met, the appropriate email is sent. When a customer visits the store for the first time and subscribes to receive the first purchase discount code, that is an example of Shopify email automation because no human intervention is required.

Shopify email automation is all about sending the right information to the right people at the right time in the form of an email to subscribers and existing customers when they're most likely to engage, resulting in conversions.

What Are The Benefits Of Shopify Email Automation?

A growing number of companies are even implementing Shopify email automation in their email communications for a variety of reasons:

It increases transactions.

Personalizing your emails can be very helpful if you are still sending Shopify automated emails with generic content, and they are not converting. When compared to generic emails, personalized emails have a transaction rate that is nearly six times higher. Additionally, when you use Shopify automated emails, the customized email subject lines have a 26 percent higher open rate than the rest.

This exact kind of one-on-one communication with your subscribers and customers is made possible by Shopify Email automation.

It helps send relevant messages.

Consider more than just your subscribers as potential clients. Naturally, you want them to convert, and if they have already purchased once from you, you want them to continue doing so. However, you must take steps to prevent losing them as well, which is where value-added Shopify automated emails come in. You should think about expanding your email list as well!

In order to use your Shopify automated emails to increase your transactions, you can customize fields like company name, customer name, etc. with the aid of Shopify Email automation. Dynamic modules can be used to customize the content in your Shopify automated emails, particularly when it comes to product recommendations.

Take note of your purchase cycle, or buyer's journey. A customer's journey from initial brand contact to post-purchase is known as the purchase cycle. This can also be benefited from using Shopify automated emails.

It escalates revenue.

Do you know that transactional Shopify automated emails can help you generate six times the revenue of generic emails? All you have to do is use them correctly. Transaction emails contain vital information that a subscriber or customer may expect to receive after completing a specific action on their part.

Shopify Email automation uses subscriber or visitor triggers such as downloading an e-guide from the website, making a purchase, browsing specific types of products, and so on. You can truly leverage transactional Shopify automated emails while keeping your message contextual to those triggers with Shopify email automation.

A Shopify order confirmation email, for example, does not have to only provide order information. It may also include suggestions. Alternatively, you can send them a discount coupon for their next order via Shopify automated emails.

Because the customer is expecting the email and will open it for the relevant details, chances are you can convert their ready frame of mind into making another purchase; if not today, then soon after using Shopify automated emails.

It syncs emails with the customer's purchase cycle and pattern.

You can use Shopify email automation to send subscribers emails based on where they are in their relationship with your brand.

Is it a new subscriber, for example, who needs a little push to make that first purchase? Or is it someone who has purchased from you on multiple occasions and would like to learn more about them through quick feedback?

Similarly, imagine you're in a pharmacy, and you know a specific medicine needs to be restocked after a certain amount of time. In that case, Shopify email automation will assist you in sending an email at the appropriate time so that the customer receives a reminder and a link to repurchase by sending Shopify automated emails.

It serves as a reminder for the customer as well as an item for you. It also contributes to customer loyalty because customers know they have a brand that will take care of their purchase cycle.

It enhances lead engagement via drip campaigns.

What about those subscribers who have yet to convert? What role does Shopify email automation play in this? It keeps leads warm by sending Shopify automated emails containing relevant information. It can be anything, such as FAQs, brand information, brand achievements, demonstrations, and so on; anything that addresses the recipient's pain points and moves them one step closer to making a purchase.

However, you must do so in a staggered fashion. That means each value-add must be sent as a separate Shopify automated email and must change depending on how the recipient interacts with them. These are commonly referred to as drip email campaigns, and their goal is to keep the subscriber interested in the brand.

Now that you've learned about the advantages of Shopify automated emails, let's look at the workflows you should be implementing to reap them!

10+ Types Of Shopify Automated Emails to implement in your business.

Every email marketer, no matter what kind of brand they work for, has one thing in common: they can be endlessly creative with the types of emails they send and when they send them. Having said that, there are a few email types that are critical to your strategy.

Let's look at some of the most important flows.

Shopify Welcome Email


Welcome emails are the first emails that a first-time subscriber or customer receives, and can make or break a deal. This type of Shopify automated email must explain why the recipient is in for a treat in the form of facts and offers and is now a member of the brand family.

While welcoming a subscriber is a standard template action, welcoming a customer is more difficult. So you want to make sure you're thanking them for their faith in you!

Shopify Abandoned Cart Email


There are many reasons why people abandon their carts. Automated cart recovery email workflows assist in encouraging these customers to complete the transaction. It might be a single Shopify automated email or a series of them, depending on your email marketing strategy and the products you sell.

You can start with a straightforward reminder, advance to giving them a reason to buy something, or condense everything into a single email. The main objective is to use email automation and Shopify abandoned cart apps to convert the cart.

Shopify Order Confirmation Email


When a customer makes a purchase, they want to know that their payment was received. These are possibly the most simple Shopify email automations you can create and use.

The Shopify order confirmation email assures them that their product will be delivered.

In fact, according to a report from Borrell Associates, Inc. and Merkle, 64% of customers believe that Shopify transactional emails are essential during the purchasing process.


The following information should be included in your brand's order confirmation email:

  • Identification number
  • Products purchased (with pictures)
  • The amount spent
  • The delivery address
  • Date and time of expected delivery

Shopify Shipping Update Email


The next step is to inform the customer when their item is shipped after you've informed them that their order is being processed.

It's the reason you need to send a shipping confirmation email afterward. Your customer service staff will benefit from not having to field the dreaded "where is my order?" query.

Check out this straightforward yet effective Shopify automated email from the Fitbit online shop. Along with relevant product images and a friendly message, the text is bright and clear. For example, "Your item has been shipped! Are you smiling? You are totally smiling".

The fact that this email includes a tracking link for the customer's order is its best feature. With just a click, they will be able to receive immediate updates on the location of their package.

Shopify Post-Purchase Cross-sell Email


Your sales don't have to end after a customer buys something from you. Get serious about post-purchase cross-sell emails if you want to give the customer more value and increase revenue.

Cross-selling involves persuading the customer to add upgrades or additional items to their original order. It's a great strategy to increase your average order value and encourage customers to make larger purchases.

Cross-sell emails that succeed must make complimentary and individualized product recommendations. You cannot simply combine a variety of products and hope for the best.

Shopify Dunning Email


Dunning emails notify customers that their credit card has expired or that their payment was unsuccessful. It ensures that the customer keeps making purchases in order to get the goods they want.

Keeping things simple is the secret to a powerful dunning email. Make sure the text in your message is brief and to the point.

The customer can update their billing information and complete their purchase by clicking a link included in the email.

Shopify Customer Rewards Email


The ideal client is one who returns frequently. By giving customers a discount on a future purchase, you can entice them to make larger purchases. You can achieve this by sending targeted, automated emails to customers that include pertinent offers.

The customer is encouraged to use the discount on future purchases by the email, which also reminds them of how many rewards they still have left. Additionally, it offers customers' specific product recommendations.

Shopify Review Request Email


There are many reasons why you should encourage customers to give feedback on your goods and services.

First, customer reviews have a significant impact on whether other people decide to buy something.

Second, it demonstrates to customers your value. You can demonstrate that you go above and beyond to meet their needs by asking for their feedback. Even if the review is unfavorable, it offers you suggestions for how to improve.

The period following a customer's purchase is the ideal time to request a review. You can follow up by email to ask for their feedback after they've had some time to use your product.

They can give the item a rating out of five stars and leave comments. Other prospective buyers will be able to read the reviews and make their own decisions about whether or not to purchase it.

Celebratory Emails


Additionally, you can use birthdays and anniversaries as a trigger for automated emails. And we're not just talking about typical customer events. These joyous events can also be your customer's first anniversary of a purchase, the brand's reaching a significant milestone, etc.

To create customized Shopify automated emails that are ready to be sent, you must first identify these triggers.

Lead Nurturing Emails


For subscribers who consistently show interest in the brand or product but do not convert, lead nurturing email workflows are created. The best course of action in this situation is to set up a series of automated emails that address their issues and pain points and provide solutions or answer their questions about the purchase.

You could, for instance, send them instructions on how to use your product. The buyer is probably unsure of how to use it if they have been hesitant to make a purchase.

Re-Engagement Emails


Do you have any inactive customers or subscribers on your list? Buyers who haven't interacted with your brand in over 30 days? Automate emails to reclaim them. It will also help you determine whether there is any chance of regaining and converting those subscribers. Otherwise, you can purge your email list.

You can send them simple 'Miss You' emails aimed at either motivating them to return with a discount or requesting feedback to understand why they haven't contacted you.

Shopify Automated Emails: FAQs

Can Shopify send automated emails?

Yes, Shopify has built-in functionality that allows you to send automated emails to your customers. You can set up various types of automated emails, such as order confirmation emails, shipping notifications, abandoned cart reminders, and more.

How do I automatically send emails after purchase on Shopify?

To automatically send emails after a purchase on Shopify, you can follow these steps:

  • Step 1: Log in to your Shopify admin panel. 
  • Step 2: From the left-hand menu, click on Settings and then select Notifications
  • Step 3: In the Order notifications section, click on the notification you want to edit, such as Order confirmation
  • Step 4: Scroll down to the Emails section and make sure the Send to customer option is enabled. 
  • Step 5: Customize the email content as per your requirements. 
  • Step 6: Save your changes.

Once these steps are completed, Shopify will automatically send the specified email to customers after they make a purchase.

How do I set up an automated welcome email on Shopify?

To set up an automated welcome email on Shopify, you can use an app or a third-party email marketing service integrated with Shopify. Here's a general process:

  • Step 1: Install an email marketing app from the Shopify App Store or integrate a third-party email marketing service. 
  • Step 2: Connect the app or service to your Shopify store. 
  • Step 3: Set up an email campaign or automation workflow within the app or service's dashboard. 
  • Step 4: Design and customize your welcome email, including the content and branding. 
  • Step 5: Configure the trigger or condition for the welcome email to be sent automatically, such as when a customer creates an account or signs up for your newsletter. 
  • Step 6: Save your settings and activate the automation.

The specific steps may vary depending on the app or service you choose, so refer to their documentation or support resources for more detailed instructions.

How do I edit automated emails in Shopify?

To edit automated emails in Shopify, you can follow these steps:

  • Step 1: Log in to your Shopify admin panel. 
  • Step 2: From the left-hand menu, click on Settings and then select Notifications.
  • Step 3: In the Order notifications section, click on the notification you want to edit, such as Order confirmation.
  • Step 4: Scroll down to the Emails section and click on the Edit email button. 
  • Step 5: Make the necessary changes to the email content, including text, images, and formatting. 
  • Step 6: Save your changes.

By following these steps, you can modify the content of automated emails in Shopify to align with your branding and messaging.


Getting in touch with your subscribers and customers at the right time, with the right message, is more important now than ever before, owing to all the competition out there vying for their attention.

Shopify automated emails are the foundation of any successful email marketing campaign. They are by far the most engaging emails, and they will help you grow your list, engage current customers, and drive more sales.

Alice Pham

Writer and Blogger about Technology and Marketing. I also share my knowledge of Shopify, WordPress, and WooCommerce. Contact me via email: thuyphuong082@gmail.com or alicepham8295@gmail.com

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