Starting a Candle Business from Home: A Complete Guide

Feb 16, 2024

Starting a candle business from home offers a creative outlet paired with the potential for financial gain. However, before immersing yourself in the art of candle making, it's crucial to familiarize yourself with the steps required to establish a successful venture right from your own living space. Don’t worry. This article will show you how to run a candle business at home from A to Z.

Now, let’s get started!

Benefits of Starting a Candle Business from Home

Starting a candle business from home offers several benefits. 

  • It allows for flexibility in work hours and location, giving you the freedom to manage your business around other commitments. Additionally, operating from home reduces overhead costs associated with renting or leasing a commercial space.
  • Another advantage is the ability to personalize your workspace and create a comfortable environment conducive to creativity and productivity. You have full control over your production process, ensuring quality and consistency in your candles. This hands-on approach also enables you to experiment with different scents, designs, and packaging, catering to diverse customer preferences.
  • A home-based candle business can foster a direct connection with customers, as you can engage with them through online platforms, local markets, or even home parties. This direct interaction allows for valuable feedback and fosters customer loyalty.
  • Starting a small candle business from home allows you to test the market and refine your business model before scaling up. 

4 Types of homemade candles

#1. Soy candles

Crafted from soybean wax, these candles burn cleaner and longer than traditional paraffin candles. Soy candles are renowned for their eco-friendly nature, as soy wax is biodegradable and derived from renewable resources. They emit minimal soot, making them ideal for those who prioritize environmental sustainability. Additionally, soy candles have a slower burn rate, meaning they last longer and provide extended enjoyment of their fragrances.

#2. Scented or aromatherapy candles

Infused with essential oils or fragrance oils, scented candles offer both visual and olfactory delight. Aromatherapy candles are specially formulated to evoke specific moods or emotions through essential oils with therapeutic properties. Whether it's promoting relaxation, stress relief, or invigoration, these candles provide a multisensory experience that enhances well-being. With various scents available, customers can choose candles that align with their preferences and desired ambiance.

#3. Vegan candles

Designed without animal-derived ingredients, vegan candles appeal to ethically conscious consumers and those adhering to a vegan lifestyle. These candles typically utilize plant-based waxes such as soy wax, coconut wax, vegetable wax, and natural wicks made from materials like cotton or hemp. By avoiding animal products, vegan candles offer a cruelty-free alternative without compromising performance or quality. They burn cleanly and evenly, providing long-lasting illumination and fragrance.

#4. Decorative candles

As functional lighting sources and aesthetic accents, decorative candles come in various shapes, sizes, and colors to suit diverse tastes and interior décor styles. These candles serve as focal points or complementary elements in home decoration, adding warmth and ambiance to any space. Decorative candles can be embellished with decorative elements such as dried flowers, herbs, botanicals, or glitter to enhance their visual appeal and create unique, eye-catching displays. Whether used individually or grouped, decorative candles elevate the atmosphere and create a cozy, inviting environment.

How to Start a Candle Business from Home?

#1. Do market research

Identifying and understanding your target market is necessary for the success of your candle business. In the candle industry, target markets can be categorized into three main segments:

  • Prestige market: The prestige market is characterized by luxury candles that offer premium quality, unique fragrances, and exquisite packaging. These candles cater to consumers who value luxury and are willing to pay a higher price for superior products. Prestige candles are often associated with upscale brands priced between $30 and $100 per candle. They emphasize brand storytelling, sophisticated scents, and luxurious experiences. If you're targeting the prestige market, you should focus on creating premium-quality candles with exceptional fragrances and packaging that exude luxury and exclusivity.
  • Mid-market: The mid-market segment encompasses candles that have broad appeal and are typically found in retail outlets such as Target or department stores. These candles balance quality and affordability, making them accessible to many consumers. Mid-market candles come in a variety of scents, ranging from floral to fruity, and are priced around $10 per candle. They appeal to consumers who seek quality products at a reasonable price point. If you're targeting the mid-market, your candles should offer unique scents and attractive packaging that stands out on retail shelves.
  • Mass market: The mass market consists of affordable and widely available candles, often sold in large chain stores like Yankee Candle or Bed Bath & Beyond. These candles are characterized by standard scents such as vanilla or ocean breeze and are priced between $5 and $8 per candle. Mass market candles appeal to budget-conscious consumers who prioritize affordability and convenience. If you're targeting the mass market, your focus should be on offering value-priced candles with popular scents and simple packaging that appeals to a broad audience.

#2. Build your brand

A well-crafted brand strategy helps you target the right audience, differentiate your products, and foster customer loyalty. Here are three key strategies to help your candle business stand out:

  • Unique fragrance blends: Fragrance is a critical factor in consumers' candle-buying decisions, with many prioritizing interesting and captivating scents. To distinguish your brand, develop innovative fragrance blends that offer a sensory experience like no other. Instead of relying on standard floral or woodsy scents, explore unconventional combinations that evoke emotions, memories, or a sense of intrigue.
  • Compelling brand story: With a compelling brand story, you can connect with customers on an emotional level and convey the essence of your brand. Craft a narrative communicating your brand's values, mission, and unique selling proposition. Share the journey behind your candle-making endeavor, including your motivations, inspirations, and aspirations. Engage with your audience through authentic storytelling that resonates with their experiences and aspirations. 
  • Visual Identity: Your visual identity shapes consumers' perceptions of your brand and influences their purchasing decisions. Develop a distinctive logo, choose a cohesive color palette, and curate captivating photography that showcases your products in their best light. Ensure consistency across all branding touchpoints, including your website, social media profiles, and packaging. Creating a visually compelling brand identity can captivate consumers' attention and leave a lasting impression encouraging repeat purchases and brand advocacy.

#3. Create a candle business name

Reflect your brand identity: Choose a name that reflects the essence of your candle business and resonates with your target audience. Consider incorporating words or themes related to candles, aromas, relaxation, or home ambiance.

Keep it short and simple: Opt for a business name that is short, easy to pronounce, and memorable. Avoid complex or obscure words that may be difficult for customers to remember or spell.

Consider branding potential: Consider how your chosen business name will translate into branding elements such as logos, packaging, and marketing materials. Ensure that the name is versatile and adaptable to various design styles.

Check availability: Before finalizing your business name, conduct a thorough search to ensure it is not already trademarked or used by another company. Verify domain name availability to secure a matching website address for your online presence.

Seek feedback: Once you've narrowed down your list of potential names, seek feedback from friends, family, or potential customers. You can use Ryviu review platform to make this process more simple.

If you're still struggling with a name, you can use Shopify's business name generator for inspiration. Simply enter relevant keywords related to your candle business, click "Generate Names," and explore thousands of auto-generated ideas tailored to your niche. With creativity and careful consideration, you'll find the perfect name that captures the essence of your candle business and sets you apart in the market.

#4. Write a business plan

The candle business plan outlines a comprehensive strategy for success. It includes market analysis, product descriptions, marketing and sales tactics, operational processes, financial projections, and implementation timelines. With a focus on quality, innovation, and customer satisfaction, the plan aims to establish the candle business as a trusted brand in the market, driving growth and profitability over the coming years.

#5. Make candles to sell

During the product development stage of your candle business, your creativity and attention to detail are paramount. Creating high-quality candles that meet customer expectations is essential for success. Here's how to approach product development effectively:

  • Mastering candle making techniques: Take the time to learn and master the art of candle making. Understand the various techniques involved, including selecting the right wax, wick, fragrance oils, and containers. Experiment with different wax types, such as soy, beeswax, or paraffin, to determine which best suits your needs. Learn about proper melting, pouring, and cooling processes to ensure consistent results.
  • Perfecting burn time and quality: Achieving a good burn time and high-quality burn is essential for customer satisfaction. Test different wick sizes and types to find the optimal combination for your candles. Ensure that your candles burn evenly, without tunneling or excessive soot buildup. Conduct thorough testing to determine the ideal burn time for your candles based on factors such as wax type, container size, and fragrance concentration.
  • Balancing fragrance intensity: If you're creating scented candles, achieving the perfect balance of fragrance intensity is critical. Experiment with different fragrance oil blends and concentrations to balance a subtle, pleasant scent and an overpowering aroma. 
  • Developing signature scents: To differentiate your candle business, consider developing signature scent blends that are unique to your brand. Experiment with different combinations of essential oils, fragrance oils, and botanical extracts to create distinctive aromas that resonate with your target audience. Consider themes or inspirations that align with your brand identity, such as nature, relaxation, or luxury, and incorporate them into your scent profiles.
  • Testing and iteration: Conduct thorough testing of your candles to assess their performance, scent throw, and overall quality. 

#6. Build your online store

Building your own website is necessary for your candle business, even if you plan to sell through third-party platforms like Etsy. Having your website not only increases your brand's visibility but also enhances credibility and professionalism, while providing opportunities for direct sales. To simplify the process, consider using an easy-to-use website builder with eCommerce capabilities. Here are some top platforms to consider:

Shopify: Shopify offers a robust eCommerce platform with thousands of templates tailored for optimal customer experience. It provides features such as selling gift cards and integrating with thousands of apps for enhanced eCommerce functionality. While Shopify may have higher upfront costs, its extensive features and flexibility make it a popular choice for online store owners.

Wix: Wix is a more cost-effective option that includes a custom domain and allows for unlimited products. It offers a user-friendly interface and a wide range of templates to choose from. However, Wix only ships with USPS, which may be a limitation depending on your shipping needs.

Weebly: Weebly is known for its intuitive website builder, making it ideal for beginners. It offers seamless eCommerce integration with Square and allows for easy switching of website themes while retaining content. However, Weebly may need more customization options compared to other platforms.

Ultimately, choose a platform that aligns with your business goals and budget while providing the functionality and flexibility you need to showcase your candle products effectively and drive sales online.

#7. Create a marketing plan

Marketing your candle business effectively is essential for attracting customers and driving sales. Starting with free or low-cost marketing strategies can help you establish your brand presence without breaking the bank, especially if your business is still in its early stages. Here are some tips to market your candle business effectively:

  • Utilize social media: Use social media platforms such as Facebook, Instagram, and Twitter to promote your candle business and engage with potential customers. 
  • Engage with influencers: Reach out to influencers with personalized pitches offering to send samples of your candles to them in exchange for a review or social media post. Barter exchanges can be an effective way to gain exposure and reach a wider audience through influencer partnerships.
  • Networking and collaboration: Join local groups or networking events to connect with other business owners and professionals in your area. Collaborate with complementary businesses, such as boutique shops or spas, to cross-promote each other's products and reach new audiences.
  • Create compelling content: Develop engaging content that tells the story behind your candle business and highlights the benefits of your products. Write blog posts, create how-to guides, or share behind-the-scenes videos showcasing your candle-making process. 
  • Collect customer reviews and testimonials: Positive reviews can build trust and credibility with potential buyers and help drive conversions. You can encourage satisfied customers to leave reviews and testimonials on your website, and social media channels by offering incentives for honest customer feedback. This process can be done easily by using Ryviu review platform.

Starting a Candle Business from Home: FAQs

How much does it cost to start a candle business from home?

Starting a candle business from home typically requires an initial investment ranging from $200 to $2,000. This covers essential supplies such as wax, fragrance oils, containers, equipment, packaging materials, and basic marketing expenses. The cost may vary depending on factors like the scale of your operation, the quality of materials used, and your marketing efforts.

Is selling homemade candles profitable?

Selling homemade candles can indeed be profitable with the right approach. Success largely depends on factors such as product quality, pricing strategy, target market, and marketing efforts. By conducting thorough market research, producing high-quality candles, pricing them competitively, and implementing effective marketing strategies, many candle makers are able to generate a steady income from their business.

How many candles do I need to start a business?

The quantity of candles needed to start a business can vary depending on your business model and target market. Some candle makers start with a small batch of candles to test the market and gauge customer interest before scaling up production. Offering a variety of candle types, sizes, and scents can appeal to different customer preferences and increase sales opportunities.

What do I need to sell candles from home?

To sell candles from home, you'll need essential supplies:

  • Candle-making materials (wax, fragrance oils, wicks, containers)
  • Equipment (melting pot, thermometer, scales)
  • Packaging materials
  • A dedicated workspace
  • Necessary permits or licenses
  • An online presence (website or third-party platforms)
  • Basic marketing materials

Starting a Candle Business from Home Today?

In conclusion, starting a candle business from home is an accessible and rewarding endeavor. By following the steps outlined in this guide, you can turn your passion for candle-making into a profitable venture. 

Alice Pham

Writer and Blogger about Technology and Marketing. I also share my knowledge of Shopify, WordPress, and WooCommerce. Contact me via email: or

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