How to Find Items Sold By Amazon?

Apr 11, 2023

In the world of online shopping, Amazon is one of the largest and most popular retailers. With millions of products available for purchase, finding the right item can sometimes be a challenge. However, if you're specifically looking for items sold by Amazon, the process can be made easier.

In this article, we'll provide step-by-step instructions on how to find items sold by Amazon. Whether you're an experienced Amazon dropshipper or just getting started running a dropshipping store with Amazon, these steps will help streamline your business and ensure you're selling products sold and shipped directly from Amazon for added convenience and reliability.

What is Sold by Amazon (SBA)?

Sold by Amazon (SBA) is a program offered by Amazon that enables third-party sellers to list their products on Amazon's platform and use Amazon's fulfillment services to store, pack, and ship their products to customers.

How does Sold by Amazon work?

Under the SBA program, sellers ship their products to Amazon's fulfillment centers, and Amazon takes care of the rest, including processing orders, picking, packing, shipping, and handling customer service inquiries. This allows sellers to leverage Amazon's extensive logistics infrastructure and customer base while focusing on product development and marketing.

Sellers who participate in the SBA program are also eligible to use Amazon's advertising services to promote their products on the platform. Additionally, Amazon provides tools and analytics to help sellers optimize their product listings and improve sales.

In exchange for these services, Amazon charges sellers various fees, including fulfillment fees, storage fees, and referral fees. The fees vary depending on the product category, size, and weight of the product.

Pros and cons of Sold By Amazon

Check out the advantages and disadvantages of the Sold by Amazon (SBA) program before selling with it.


Access to Amazon's large customer base: By selling through SBA, sellers can leverage Amazon's huge customer base, which can lead to increased sales and brand exposure. Utilizing SBA also means that sellers can benefit from Amazon's extensive logistics infrastructure, freeing up time to focus on other aspects of their business, such as product development and marketing. This streamlined approach enhances visibility in the Amazon product catalog, contributing to a more efficient and successful selling experience.

Amazon handles logistics: SBA sellers can take advantage of Amazon's extensive logistics infrastructure, allowing them to focus on other aspects of their business, such as product development and marketing.

Trusted brand: Selling through Amazon's platform can help establish trust with customers who may be more likely to purchase products from a well-known and trusted brand.

Advertising services: SBA sellers have access to Amazon's advertising services, which can help them promote their products to a larger audience and increase sales.

Prime eligibility: Products sold through SBA are eligible for Amazon Prime, which can help boost sales and improve customer loyalty.


Fees: Amazon charges various fees for its services, including fulfillment fees, storage fees, and referral fees, which can cut into seller profits.

Lack of control: SBA sellers have less control over the customer experience, as Amazon handles much of the logistics and customer service.

Competition: The SBA program is popular, and sellers may face increased competition from other sellers offering similar products.

Risk of account suspension: Amazon has strict rules and policies for sellers, and violations can result in account suspension or termination.

Limited branding opportunities: SBA sellers have limited branding opportunities on Amazon's platform and may struggle to differentiate themselves from other sellers.

How to Find Items Sold By Amazon?

You can easily find items sold by Amazon by following these steps:

  • Step 1: Go to Amazon's homepage by typing into your browser's address bar.
  • Step 2: Navigate to the search bar at the top of the Amazon homepage.
  • Step 3: Type in the name of the product you're looking for in the search bar and hit enter.
how to find items sold by Amazon
  • Step 4: From the left side of the search results page, you will see a list of filters to refine your search, locate the “Department” section and select one of the departments that applies most to what you’re looking for. This step is the most important step to further narrow down the search results.
how to find items sold by Amazon

For example, in this tutorial, we searched for sunglasses women, so we select “Women’s Sunglasses” as the department.

  • Step 5: Scroll down until you see the "Seller" filter. This will show you all the different sellers that are selling the product you searched for. Here, you can select "" as the seller to show only products sold by Amazon.
how to find items sold by Amazon

After that, the search results page will reload and "" will be listed in the search criteria just above the results. Only things that itself purchases, owns, and sells are included in the list below.

Besides, you can ensure a particular item sold by Amazon by double-checking it in its product page. You should take a look at the information under the Add to Cart button and Buy Now button. If you see in the Sold by and Ship from section, then you can be sure that it is sold by Amazon, and it is directly shipped from Amazon.

how to find items sold by Amazon

How to Find Items Sold By Amazon: FAQs

How do I find sold listings on Amazon?

To find sold listings on Amazon, search for the item you want and look for the "Sold by" label below the price.

How do I find third party sellers on Amazon?

To find third-party sellers on Amazon, search for the item you want and look for the "Sold by" label under the price.

How do I find out what sold fast on Amazon?

To find out what sold fast on Amazon, use the Best Sellers page and look for the products with the lowest Best Sellers Rank numbers.


That is the most popular way on how to find items sold and shipped by Amazon. Hopefully, this article helped you with the process to find out the reliable and high-quality product sold by Amazon for you to sell on your dropshipping store.

In case you are the newbie and want to start a dropshipping store and sell products shipped from Amazon, you should choose Shopify as the first eCommerce platform. Shopify will help you create an online store with simply steps and require no coding knowledge.

Moreover, Shopify is currently offering its Basic Plan at only $1 per month for the first 3 months.

Alice Pham

Writer and Blogger about Technology and Marketing. I also share my knowledge of Shopify, WordPress, and WooCommerce. Contact me via email: or

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