How to Write a Review Request Email Generating Tons of Reviews?

Mar 19, 2021

Today's savvy consumers often consider incoming requests to review in their inbox, so you need to stand out from the rest to grab their attention. As mention in the previous articles, send emails to ask for product reviews is one of the best ways to increase your customer feedbacks.  So just follow some quick tips below if you arre looking for how to make a review request email that generates tons of reviews.

Also, we shared some of the best examples that are very effective. When you complete this article, you will have some valuable ideas to apply when asking your customers for a review.

Table of Contents

The importance of asking customers for reviews

The thing is, what others say about your business weighs more heavily than what you say, even if they are purely strangers. In fact, according to Bright Local''s survey in 2020, 84% of consumers trust online reviews as much as personal recommendations.


If that reason is not enough to make you start collecting reviews for your business, here are some other statistics that can give you the boost you need:

  • Consumers are willing: In December 2019, a BrightLocal study found that 76% of people asked to leave reviews continued to do so, and the number was up 70% from the previous year.
  • Consumers find reviews helpful: In a Podium study, 93% of consumers said online reviews for local businesses were just as valuable as product reviews on sites like Amazon.
  • Consumers search for reviews: According to Google, mobile search for keywords included "reviews" has increased 35%, and "best" has increased 80%.

Introduce Request Reviews Email Feature of Ryviu

Ryviu is a great app that allows you to import and collect reviews for your online store. One of the top features that Ryviu offers is to email your customers automatically to request a review of your products after their purchase is completed.

Furthermore, Ryviu helps you create stunning, personalized email templates with just a few clicks away. So you can have unique email content that does not match with any store out there.


This review platform works with both Shopify and WooCommerce so whether you are using WooCommece or Shopify, you can easily to use it and send email request emails to ask for product reviews.

Below are some best aspects you should think about when creating a review request email.

How to Write a Review Request Email Generating Tons of Reviews?

When sending an email asking for a review, it is necessary to think from their viewpoint.

After all, customers already got what they wanted from you. Therefore, it may need a little encouragement for them to take their time to leave feedback. Think of yourself as a consumer and see what makes you more likely to submit a review.

Below are some simple tips you should follow to make your feedback request email as successful as possible:

  • Keep it short - your customers do not have a lot of time. So come to the point immediately!
  • Reinforce your brand - make your review requests instantly recognizable by adhering to your branding guidelines. It is easy to create email templates yourself using Ryviu.
  • Make it easy - the review process should not be too complicated.
  • Add Preferential Rewards - your customers will return to your online store after the review process is complete to use the rewards they received from you.
  • Personalize - customers feedback better to review request emails that have a personal touch.

Now that you know the basics, it is time to dive deeper. We also include some best review request emails that are working well as examples.

Keep It Short and Simple

There is a clear correlation between the number of paragraphs included and the conversion rate. The more text your customers have to read, the less likely they will send a response.

So it is important to keep your review requests short, compelling, and to the point, like the example below.


Reinforce Your Brand

Your email request for review must be recognized by your customer immediately. Ryviu's email template creator makes it easy for you to make your unique email content.

Take the example below. Using their own visual style and a tone of voice, Biscuiteers have created a review request email that engages customers.


This email converts at over 18%, much higher than the industry standard of 3%.

Make It Easy

Success review requests are all about making things easy. Charlie Hustle not only makes an extremely concise and flexible copy but keeps things extremely simple, too.


If customers can leave feedback within the email body itself, they do not have to visit your website. This solution makes leaving a review faster than ever.

Additionally, at a glance, customers can clearly see that this is a review request email. Simple star icons make it easy for them to leave a rating even if they do not have much time to think about the review writing process.

Preferential Rewards

A mail asking for feedback that has a voucher code or discount has two main benefits:

  • They help increase the number of reviews;
  • They help drive customers to return to your online store after the review process is complete.

Sun Of A Beach eCommerce uses a reward-based approach in their review collection campaigns. However, keep in mind that if you are giving a reward, you must give it to everyone, regardless of whether they leave positive or negative reviews.


It is important to remember that while the rewards are beneficial, they also have downsides. Customers may become familiar with your brand-related deals, which may prevent them from going to your online store when items and services are at original prices.

Personalize and Be Helpful

Customers feedback better to review request emails that have a personal touch. Always mention the recipient by name (e.g., MR Daniels). You can do this easily by using the {CUSTOMER_NAME} placeholder when creating an email template with Ryviu review app.

One exciting addition that drives conversions even further is the inclusion of a signature or a personal message from someone in the company, like the example below.


You do not have to get too serious when it comes to branding your email. Sometimes the sentiment you put in the text is even more valuable.

If your business focuses more on the types of tickets/brands you sell, having a personality in review request emails is a clever way to go.

By demonstrating how much a review means to them, TicketArena's approach leaves customers more inclined to take the time to leave feedback. Plus, the clever addition of the time scale gives them peace of mind that this offer will not waste too much time in their day.


Final thoughts

We hope our tips and examples have helped inspire you. Branding and simplicity are the keys here. Remember, every company is different, and so is their review request email. Customers are time-tight, so it is crucial to stand out while making the process as easy as possible for them.

If you have any problems, feel free to ask us in the comment section below. We will reach you as soon as possible.

Alice Pham

Writer and Blogger about Technology and Marketing. I also share my knowledge of Shopify, WordPress, and WooCommerce. Contact me via email: or

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