As a Shopify seller, it's not new to see customers abandon their shopping carts before completing checkout.
This is a common problem that every Shopify seller often faces. In fact, a Statista report found that online shopping cart abandonment rates were as high as 79.8%.
Although this can be very frustrating, there's no need to panic. You can use a Shopify abandoned cart app to salvage the situation and get a fair percentage of the revenue you might have lost.
To help you, we have compiled a list of 5+ best Shopify cart abandonment apps. The list is based on a combination of the overall effectiveness of these apps and user reviews.
But before we take a look at them, let's discuss why people abandon their shopping carts in the first place and how to recover them.
One of the top reasons people abandon their carts is hidden or unexpected costs. To avoid this, ensure you clearly list all additional fees that the customers need to pay, such as taxes and shipping.
Account Registration Required
Everyone wants a quick and easy buying journey. People shop online to avoid unnecessary stress.
When you force them to sign up before they can pay, they're likely to abandon their carts and leave your Shopify store. To avoid this, offer an option to shop without an account.
One of the top customer concerns is payment security. Several factors can raise suspicions, such as dead links, missing images, outdated design, and no SSL certificate. Make sure that your Shopify store doesn't have such problems.
Many SSL providers offer SSL certificates at the lowest price. A developer
can go with any budget SSL like RapidSSL certificate, Comodo Positive SSL,
Thawte SSL123, and AlphaSSL certificate. All these SSL certs activate
HTTPS, and the secure padlock in the browser to ensure users that their
data is safe on the website.
Lack of Timely Support
Up to 83% of online shoppers ask for help when shopping online. And about 51% of them are more likely to complete the purchase if getting live chat support while shopping.
You can solve this problem by implementing good customer support for your Shopify store.
Not Ready to Buy
Some customers leave the products they intend to buy in their shopping cart just for organization purposes. This way, they can come back when they're ready to purchase. You can avoid losing customers because of this by simply giving them a discount.
How to Restore Shopify Abandoned Carts?
All you need to do is choose a Shopify abandoned cart app that fits your business. For example, you can use an app that can send emails to customers who have abandoned their cart to remind them.
These messages may include elements like their abandoned cart, links that take them to Shopify checkout pages, offers like free shipping or discounts, similar product recommendations, etc.
Top 5+ Best Shopify Abandoned Cart Apps
- Price: from $29/month (14-day free trial)
- Rating: 4.8/5 (5499 reviews)
Recart: SMS & Messenger allows you to send automated SMS, Messenger, and emails. These include abandoned cart reminders, welcome messages, order receipts, completion notifications, and upcoming purchase tracking.
You can recover Shopify abandoned carts more with highly targeted and automated flows of SMS and Messenger campaigns with a higher CTR (click-through-rate) than you can ever achieve with emails.
As you can see, this Shopify cart abandonment app helps increase your conversion rate by increasing engagement with your customers. Overall, it has powerful features but is still easy to use and understand.
- Price: from $16/month (free plan available)
- Rating: 4.7/5 (4205 reviews)
Omnisend Email Marketing & SMS is a Shopify app that has tons of features, including ones related to cart abandonment. This app makes it easy to combine multiple messaging channels for your Shopify abandoned cart recovery strategy.
Some of its other notable features include advanced segmentation, which lets you divide your audience into smaller and more specific categories.
In addition, it offers pre-built automation that reduces your workload and saves you time. You also get access to a drag-and-drop builder that makes it easy to customize email, SMS, and push notifications.
Other valuable features include powerful analytics that gives you helpful insights and in-depth analysis of relevant metrics.
Finally, you can also track customers who haven't subscribed to your newsletter, allowing you to send them email reminders of their Shopify abandoned carts in the future.
- Price: from $15/month (free plan available)
- Rating: 4.9/5 (2193 reviews)
Just like other apps on this list, Rivo Abandoned Cart Recovery is also a comprehensive solution for abandoned carts.
With this app, you can use push notifications that don't require email addresses or phone numbers to work. Of course, you can also use email and SMS to remind your subscribers.
This app doesn't require any coding knowledge and is easy to customize, allowing you to create appropriate messages that match your brand.
Rivo—the company behind this app—offers exceptional customer service, making it easy for new users to quickly set up the app and recover revenue from abandoned carts.
- Price: from $15/month (free plan available)
- Rating: 5.0/5 (2129 reviews)
PushOwl Web Push Notifications allows you to create highly responsive push notifications on your customers' mobile and desktop devices.
This is an excellent choice if you want to send short, easy-to-consume shopping cart abandonment messages. Its push notification feature makes the app especially effective for mobile users.
One of its other notable features is segmentation, which allows you to divide your visitors into categories to personalize their experience.
It also comes with an analytics tool. Therefore, you can easily track revenue, conversion rates, and other vital marketing metrics.
- Price: $19/month (free plan available)
- Rating: 4.8/5 (1439 reviews)
Like some other Shopify abandoned cart apps, Tidio ‑ Live Chat & Chatbots handles cart abandonment right from your website. In other words, it reaches customers while they're still shopping on your Shopify store.
It uses intelligent exit-intent technology to know when to send automated reminders to customers using chatbots.
The chatbot will appear as soon as a customer abandons their cart. You can choose to show it up on multiple web pages.
The app also allows you to catch up with your customers via live chat and show them special offers and deals to encourage them to complete their purchases.
This app provides a drag-and-drop editor to customize your chatbots without coding knowledge. Also, you can enjoy the international reach that the app offers as it integrates with multiple languages.
In addition to all of this, you can still use this Shopify app to send emails to your customers to inform them about their abandoned carts.
- Price: $12/month (free plan available)
- Rating: 4.8/5 (862 reviews)
Abandoned Cart Recovery Email is a simple yet effective Shopify app that allows you to retarget your visitors through automated emails and push notifications.
You can also provide offers like discount codes using the "Spin the Wheel" feature to increase engagement among your customers.
As you can see, this Shopify abandoned cart app allows you to incorporate multiple channels in your strategy for maximum visibility. Its automation features make your workflow more efficient and time-saving.
Finally, with its low price, this app is a cost-effective option for any business, no matter the size.
Through this article, we really hope we've helped you find out the suitable Shopify abandoned cart app for your online store.
Which app is suitable heavily depends on your business's unique needs. You also have to consider which channel your target audience prefers, among other factors.