Needless to say, knowing your competition is an essential element to your long-term success. Therefore, as a Shopify store owner, it is vital to spy on Shopify stores.
Doing Shopify spy will help you know what type of content is most relevant to your competitors. By learning it, you can create more targeted and better content.
However, if you do not have good tools to spy on competitors, you can get frustrated quickly. Therefore, we will introduce you to some of the best Shopify spy tools in this article.
What is Shopify Spy?
Before starting, we should know what Shopify spy is all about. These are actions collecting data about other Shopify businesses in your niche by using tools, tactics, etc. So you can determine their strengths and weaknesses compared to yours.
This helps you understand how well the work you are doing is compared to the competition. It also helps to identify the changes you need to make to stand out.
Why Should You Spy on Shopify Competitors?
Most of us do not know how unique we are because we do not research our competitors. Doing Shopify spy may seem like a challenge, but it is critical if you are an aspiring business person desiring to win.
Spying allows you to claim your competitive advantages specifically. The knowledge gained can help you to price competitively. It also allows you to change your strategies to confront your competitors' marketing campaigns better.
Not only that, but you can also assess any threats posed by both your new entrants and existing competitors.
In addition, you will know what to do specifically to set yourself apart from the competitors in the market. It can help improve your return from branding spend and increase your revenue yield.
Now, let's find out the top 10 best Shopify spy tools that are actually beneficial.
Top 10 Best Shopify Spy Tools in 2021
Choosing a niche is the first step to starting a business. You have to decide exactly what you want to do business with. Niche is basically your expertise in the business world.
In today's competitive society, it is vital to focus on a specific niche. Therefore, you can identify what product categories you want to sell, the risk ratio in that niche, its benefits, and so on.
Niche Scraper can help you find your niche, your potential competitors in it, and many more.
This tool supports not only Shopify stores but also ones built on other platforms. (eBay, Amazon, WooCommerce, etc.)
Two essential features of this Shopify store spy tool are:
- Find niches & competitors
- Analyze a specific store
In this age, social media has proven to be a great source of revenue for eCommerce stores.
BigSpy is a comprehensive free ad spy tool that can help you track all of your competition's social media marketing strategies. It has a large amount of data. And you can search for any platform ads you want.
You can find your competitors through BigSpy and understand the advertising strategies helping them grow their business.
This tool covers all the big social media platforms, such as Facebook, YouTube, Instagram, Twitter, Pinterest, AdMob, etc. In addition, we can sort in different ways, such as page categories, CTA types, and keywords.
Along with that, you can also view other essential insights for each ad:
- Advertising time
- Ad copies
- Targeted locations
Ecomhunt is a Shopify product spy tool. Its foremost purpose is to recommend and curate winning products to Shopify store owners.
This tool provides you with all the information needed to run an eCommerce business or a dropshipping store.
It highlights the 'Best Sellers' list daily. This information is collected from top-selling dropshipping stores globally.
What makes this tool reliable is that the information is updated every day. Therefore, there is no chance of getting any old data or recommendations based on old studies.
It also gives links to top-selling Shopify stores that are exchanging these hot goods. With this, you not only have access to their winning products, but you can also browse the store and see its customization and design.
Importantly, what makes Ecomhunt a complete solution for your needs is that it comes with a Shopify spy Chrome extension that allows you to search for sponsored ads on Facebook. This includes traffic, how long ads have run, and other helpful data.
Honestly, this is the most simplistic tool we have come across so far. Xpareto only has fundamental functions, including store addresses, daily traffic, rating, best selling, and Facebook campaigns.
The homepage is not instructive. It only displays the reports. There is no guarantee of accuracy, whether the data is old or new.
Nonetheless, this website is fast and free. So we do not have anything to complain about.
Do you want to know what your competitors are using to optimize their stores, what tools they use to track their competitors, etc.?
They may use different types of apps for many purposes to run their online store efficiently. For example, several apps can be added to the Shopify store to perform retargeting marketing, customer journey reporting, and email campaigns.
With BuiltWith, you can find out all these kinds of information with one click on your computer for free. To use it, enter the URL of any store in its search bar. It will reveal a little about the technology your competitors are using.
If you know anything about SEO, you may already realize it can get complicated quickly. And Ahrefs is the best choice if you are looking for a tool that has utility in every aspect of SEO. Its strength is analyzing backlinks and choosing link targets.
The information you can find about your competitors using Ahrefs is domain authority, referring domains, new referring domains, etc.
The most valuable data that this tool provides is the number of referring domains and where these links come from.
This tool will help you plan your SEO strategy. For example, it is critical to know how quickly your competitors acquire new links. If they get hundreds of links a day, you might want to set a more ambitious goal.
Panjiva is a global commercial data company. It has data of various businesses across the globe.
You can use this tool for several purposes, including searching for international competitor suppliers or manufacturers and seeing where they distribute their inventory.
It can also help you find new customers to target with your products or services based on detailed reports outlining who does business with your competitors.
Just like Ahrefs, Moz is also an SEO tool but one step ahead of Ahrefs.
Fundamental features of Moz include site ranking, keyword research, site crawl, analytics reports, content optimization, and link search.
Using linking root domains (i.e., unique domains linking to your site) and the total number of links, it assigns a DA score for your store and predicts how well it will rank in search engine result pages.
Facebook Ads Info is a unique Facebook spy tool that can help you track your competitors' Facebook ads.
You can go to a Facebook page and click on the Info and Ads icon on the left side of the page.
This feature will give you all information about the page's ads currently running on Facebook's advertising platform and their placements, too. This includes Facebook, Instagram, and Messenger.
This tool can influence you to create your next campaign better to promote your products and enjoy greater conversions.
You may be familiar with Alexa, the virtual assistant on the smart speaker in your home. But she can do more than answer your questions. She also runs an analytics website!
Search for your site in the 'Site Traffic Statistics' tool. You will get a report on your traffic performance. Alexa will reveal and compare your Shopify store with your competitors.
Additionally, there is a Chrome extension that allows you to rate other Shopify stores on the go.
Ok, that is a lot of Shopify spy tools to try. However, you do not have to use everything on this list. Pick the ones that fit your niche, budget, and start spying.
And do not forget the central purpose of doing Shopify spy: understand your competitors to improve your online store sales.
With all the knowledge you gain, map out the best strategy that other successful Shopify stores are implementing. Deploy it to yours. And keep testing different methods until you see some noticeable results.