15 Important Testimonial Questions to Ask Your Customers

Jan 25, 2023

Currently, one of the best forms of marketing that you can use for your business or when you do business on the trading platforms are testimonial questions. Your testimonial questions show potential customers exactly what your business can do for them and the results they can get from your product or service.

There are lots of different ways you can use your testimonials once they're completed, but make sure they're written in a way that impacts all the good questions.

The reality is that not all questions will get the answers you are looking for from your customers, so you need to have a set of questions that you can use to get the best testimonials. To help you do that in this article we have put together a list of 15 important testimonial questions to ask for testimonials from customers.

Sincere and telling your customer's story as their own are key components of the ideal testimonial questions. Additionally, it needs to address any inquiries potential clients may have about your company.

Let's start with the fundamental query for collecting testimonials.

What are Testimonial Questions?

Customer testimonials are statements and anecdotes provided by real customers who have used the products or services of your business. If you are on a marketing team, you can leverage customer reviews on your business' website or social media to draw in more clients. People may be inspired to try your goods or services if they read favorable reviews from previous clients.

You can ask specific questions during the testimony collection process to acquire in-depth answers. You can do this in person, online by sending a testimonial questionnaire, or in a testimonial video interview. Customers may provide more thorough feedback in response to specific queries, which might result in more persuasive testimonials.


Purpose of Testimonial Questions


We all know that sales are the key to business success. You need to convince people to have faith in your brand before they consider buying using effective marketing strategies that can lead to more leads and conversions. Here's why testimonials are so powerful:

1. Identify your customers correctly

Testimonial analysis makes it possible for brands to narrow down their target audience as well as provide insights into what they need or want. From here, you can find out who likes your product, what doesn't, and why. This will help brands improve their products so that their customers are always happy, as well as more precisely target them to expand the reach of their products.

2. Create trust with customers

One of the benefits of a testimonial is its ability to reinforce the trust it gives potential customers. There's a reason the term herd mentality exists. To some extent, our brains tend to seek validation from those around us.

People are more likely to trust testimonials because customers – unlike brand reps or salespeople, don't care if a product sells or not. They have nothing to lose, so why would they lie? The more people are passionate about your product, the more confident others will buy and the faster they will make decisions.

3. Highlight the brand identity

Helping to create a strong brand identity is one of the key benefits of testimonials with SaaS businesses. They help people see the business through the eyes of satisfied customers.

Furthermore, testimonials “magnify” the brand identity, highlighting the positive aspects of the brand to potential customers. As a result, they help affirm with more certainty to potential customers who you are, what you offer and why your brand becomes the top of mind in the eyes of many customers. It is these factors that will give the brand a unique personality to connect more deeply with people.


4. Identify the uniqueness of the product

Another benefit of testimonials is showing your product's uniqueness – what makes your product different from your competitors. Because, it is the testimonials that will be the clearest demonstration of how effectively your product has worked for customers, the benefits it brings them and why they want to recommend it. recommend the product to others.

5. Help improve sales

Leveraging testimonials in marketing is a great sales tactic. When discovering a new product, most people do some research to make sure the product is legit. Therefore, it is the reviews that can motivate customers to quickly make a buying decision or immediately leave.

How to Get Excellent Testimonials?

Now we have to consider what to ask to get the perfect testimonial questions. You should keep in mind that testimonial templates only consist of a few questions and an interview (video) so the testimonial should go a little deeper.

The core similarity between efficiently collecting online testimonials and using more traditional methods is to make the process as easy as possible for participants.

However, they are your customers, and you want to make them happy instead of burdening them.


Method 1: Guidelines for Testimonial Forms in General

  1. Clarify your objective.
  2. For your email request, come up with a catchy survey subject line.
  3. A maximum of a few inquiries should be asked.
  4. Refrain from being biased when asking questions.
  5. Provide scale questions, multiple choice, open comments, video and photo options, as well as a scale.
  6. Make the absence of needless fields optional.
  7. Ask whether they would be open to being called for a second interview.
  8. Thank you for your time.

Method 2: The ideal methods for face-to-face interviews

  1. Do not hurry!
  2. Establish a calm atmosphere.
  3. Locate a peaceful, quiet area.
  4. Allow the interviewee to speak at length.
  5. Make up interview questions in advance.
  6. logically transition from one subject to the next.
  7. Obtain suggestions for enhancements.
  8. For their time, thank the interviewee.
  9. Before publication, show them the contents and get their approval for marketing!

15 Important Testimonial Questions to Ask

To help you gather quality testimonials from your clients, here are 15 testimonial questions you may personalize and ask:


1. What is your name, title, and would you please let us use your name/job title in any of your endorsement publications?

This is a basic, pre-existing question type that you should always include, and it complements the 4 or 5 questions you will choose. If the person is happy when their name is linked to the testimonial this is great, as it gives more credibility and weight to their recommendation. However, if they decide to remain anonymous, that's okay, just make sure you respect their wishes.

2. What is your business/company and what does it do?

This information will be very helpful as you can encourage future customers who are considering ordering by showing them testimonials from companies that are very similar to their own. If you are a customer who owns an e-technology business, and you see a website that sells a product or service, with a clear testimonial from another e-tech business, it helps. you feel that the product or service is more likely to be a good fit for you. You need to deliver something that makes customers feel that they are in good company with like-minded people who can help make a difference.

3. Do you have any hesitation about purchasing our products or services?

For this question it will solve two problems for your business.

  • Identify weaknesses in the awareness and consideration stage
  • Identify issues that restrict potential customers from purchasing from your business

As business owners, we can sometimes focus too much on the wrong things and miss the obvious flaws in our business service. So the answer to this question will help your business find problem points on your website or process in general help find solutions to them.

4. What was your biggest issue that our product solved?

This is one of the most important questions you should always ask because it can help emphasize the benefits of using your product or service. Powerful testimonials generated from feedback can help build your company's reputation and influence the purchasing decisions of potential new customers.

So to answer this question, the customer will share with you the biggest issue your product is capable of solving. This will encourage other customers to choose your product or service. In other words, it creates more connections between potential and existing customers.

5. Why do you choose our products and not others on the market?

You can ask customers why they decided to buy your product instead of other similar items. This can help you gather important marketing information about your campaigns. It can also help you analyze your competition for future campaigns.

6. What do you like about our products?

This question can sometimes lead to positive quotes or stories about your product, so You can use these quotes on your website as advertising By asking your customers a specific example of their favorite feature. That way you can increase your chances of getting a thorough answer.

7. How was your experience using our products?

Asking customers about their experience with your product can help you gather essential feedback. For example, if a customer discusses any challenges during the experience, you can use this feedback to support your product or service. If a customer has a great experience, they can provide a positive story that you can share with others.

8. Were your expectations met? Why/ why not? How?

Again, this is a follow-up to the previous question, where customers need to share their views on the results they get after using your product or service.

If you can exceed their expectations, it will be a great selling point for any potential customer!

The idea is to make potential customers realize that your product delivers lasting results. Another good question for video reviews of your business.

9. How has our product changed your life?

This question is related to general testimonial interview questions about the changes in the customer's life that the customer has experienced after using your product. When you face a problem, it disrupts your life in many ways. So when existing customers will explain how your product indirectly improves lives, it helps new customers make decisions when browsing through your product or service.

10. Did the rollout go smoothly/ Did the delivery meet your expectations?

To answer this question, customers will share their problems and whether you can solve them. Customers will provide detailed information about the actual process they have when your solution is deployed or when it is delivered.

It will be used by others as a guide and will help you find and fix problems in the after-sales process.

11. What is your overall experience with our brand?

This question focuses on the user experience your brand provides.

When a respondent shares their good experiences with your brand, it will not only highlight your product or service but also improve your brand in general and attract new customers. other potential. This gives them the opportunity to describe other benefits they get from using your service, and can go beyond the basic form of endorsement that most conversations shorten to save money and time.

The answers are what you want to hear because they are not just a story but your challenge because it paints a story for your business.

12. What would you like to change if possible?

This question can help companies gather important feedback. If you are a marketing professional, you can share this information with other relevant professionals.

For example, if a customer has a product recommendation, you will have to mention this to the product and development team to increase the efficiency and quality of your product.

13. What do we need to do to improve your experience?

At the end of the survey, you can ask this question to learn more about the customer experience. They can share their feedback on the product experience, and you can use it to support the experience for future customers. They can also share a positive quote about how great your product or service experience was.

14. Is there anything we can do to improve the product?

Customers who have tried and used your products offer suggestions that you can use to improve the quality of your products and your business. Depending on how the customer responds, you can ask more questions to learn more about these suggestions. If they say everything is great, you need to share that quote on your social media to increase sales.

15. Anything else you'd like to add?

You can close the survey by asking customers for any product quality comments about your service. By encouraging open dialogue, it helps create positive customer interactions and generates more authentic responses.

Other related articles you may like:

Testimonial Questions: Conclusion

Testimonials are a great demonstration of how sales can be increased. When your marketing and sales materials don't entice potential customers to buy, testimonials can help. Show consumers the benefits your product or service can bring to them.

The idea of asking your customers to question testimonials can seem intimidating. However, it's just a simple process that takes only a few minutes. You can easily take the time at each customer service interaction (or once per week) to thank them for their business and give them the opportunity to provide feedback on a product or service. your service. This is also important as you build trust in your business over time, so you can be more confident asking for testimonials to help your business grow.

Anna Pham

Keep up to date with Updimes. News, Guidelines, Tips, Collections & Reviews on eCommerce, Shopify, WooCommerce & Prestashop. Start your online shop now! Contact me via email: Annapham1697@gmail.com

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