As more and more businesses move into the e-commerce space, new store owners must employ cutting-edge tactics to succeed. While the best top Shopify stores have many distinct characteristics, they all share a similar trait in that they all prioritize and implement a winning strategy.
In this article, we will discuss more than 10 tried-and-true methods on how to increase sales on Shopify that undoubtedly helpful for your business.
Optimize your Shopify website
01. Recheck Search Engine Optimization (SEO)
Semrush reports that organic search (from SEO) drives 37.5% of eCommerce market traffic. Effective SEO makes it simple and inexpensive for current and potential clients to locate your business via search engines. This will guarantee that your product is seen by many people, providing you with free marketing and bolstering your customer segment.
However, it’s not only the adaptation of some sort of SEO guidelines that makes your store appears a high ranking on Google. It’s more about consistency throughout your whole website.
The Google search algorithm takes into account over two hundred signals when determining a site's position in the search results. No single designer can possibly anticipate every possible scenario. Instead, you should focus on improving these 7 factors to boost your page rankings:
- Website speed
- Image file names & Alt tags
- Website navigation
If that sounds like too much, the best place to begin with Shopify SEO is by checking out our SEO Checklist. In there, we provide you with both the checklist and step-by-step guides on how to increase sales on Shopify with SEO that surely aid your business.
02. Minimize Uncompleted Shopping Carts
59.22% of all consumers in the world in 2021 gave up on their purchases in the basket. When a customer starts the checkout process but then decides not to complete it, they have abandoned their cart.
Because of this, the success of your Shopify business depends on your ability to prevent customers from leaving without purchasing. The good news is that you can recover these lost sales by making certain adjustments to your Shopify site.
So, how to increase sales on Shopify by reducing shopping cart abandonment? Shopify gives you access to a vast library of add-ons for reducing shopping cart abandonment on the platform. The majority of them don't cost anything. Check out the Shopify app store to choose the app that works best for your store.
Wonder why your customers left the shopping carts? Read our article "Top 7 Reasons why Online Shoppers Abandon Carts" for a complete breakdown of this problem and actionable strategies for fixing it.
03. Establish Authenticity Through Customer Reviews
About 93% of consumers worldwide said that their buy was influenced by a positive review about the brand, service, or product. And in another study, research shows that when making a purchase, 92% of people trust their peers above advertisements.
To the customers, it’s rather conventional than surprising. Rather than rely on time-honored approaches (such as personal experience), your customers can bypass them by capitalizing on a preexisting trust in reviews. Those looking to buy will be able to quickly and confidently make a choice based on the positive feedback they read.
However, getting these ratings can be difficult. The vast majority of buyers never return to leave feedback. Even if you email and remind them to submit a review, they will likely ignore it.
So how to increase sales on Shopify in the form of reviews and star ratings? One of the best Review apps we recommend you check out is Ryviu. With Ryviu, there are a number of methods in which you can boost sales at your e-commerce site.
Even if you are just starting out as a merchant, It's obvious that brand-new businesses don't have a lot of playgrounds to play with. However, with Ryviu, you can easily import reviews from major eCommerce platforms like AliExpress, Amazon, and more right on your product pages.
Optimize Social Media
04. Integrate Your Store With Social Media
Social media has over 500 million active users, with Instagram leading the pact. In today's highly connected world, the vast majority (75%) of people regularly engage in online social interactions and information exchanges.
In today's market, it is important for firms to spread awareness of their offerings to the widest possible audience. Whether you're a mom-and-pop shop or a Fortune 500 conglomerate, social media marketing will be incredibly advantageous for organizations of all sizes.
How to increase sales on Shopify by this tactic? Users of Shopify can sell goods and services directly through their social media accounts by integrating the platform with these accounts.
To promote your business on Instagram, all you need to do is create an account, load it up with stunning product photos, and add remarks that will have your followers clicking over to your site. For Facebook, it allows you to set up a legitimate marketplace that can even be linked to your main Shopify site.
05. Obtain Paid Ads
It's become increasingly obvious in recent years that increasing organic social media website traffic is a challenging task. While launching a brand-new Shopify store on Facebook and watching it grow organically from scratch can take a long time, Investing in Facebook advertisements is a cost-effective strategy for speedily increasing revenue.
If you're selling a seasonal item, like Halloween costumes, we recommend promoting it on Facebook. SEO isn't the ideal strategy if you don't want to get very many Shopify sales over the course of a year. Instead, you might start your Halloween-themed Facebook or Google advertisements one week in advance and stop them the day after the holiday. It's also possible to utilize Google AdWords to compare results.
The following are some suggestions for improving your Facebook advertising campaigns:
- Create eye-catching call-to-action phrases in advertisements.
- Install Facebook's pixel on your store's website to monitor performance.
- Making use of Facebook ads to promote offers can increase sales.
- If you feel like a video might be helpful in explaining your product, try using video adverts.
06. Retarget Visitors With Retargeting strategy
Around 96% of site visitors are not prepared to make a purchase. You don't fall in love with someone you've just met for the first time, and the same is true of retargeting ads. Sometimes you have to get to know someone a little before you can really commit to them.
With retargeting, you may increase the likelihood that a visitor will become a buyer by 70%. Furthermore, regarding how to increase sales on Shopify with this strategy, retargeting with Facebook advertisements allows you to focus on specific consumer actions, further improving your chances of making a sale.
Retargeting using Facebook advertising can be done in two different ways:
- Automated with the help of the best Shopify marketing solutions like Socioh and Adroll.
- You may run your own retargeting campaigns, complete with tracking and reporting, using the Facebook Ads manager.
07. Personalize The Customer Experience
Among online shoppers, 61% say they are more willing to make a purchase in response to a personalized offer. Furthermore, research from the last few years suggests that tailoring your marketing efforts to each individual consumer can cut client acquisition costs by as much as half and boost your return on investment by as much as 30 percent.
Indeed, beyond simple segmentation, some of the most successful eCommerce businesses place a strong emphasis on providing a personalized shopping experience when being asked how to increase sales on Shopify. Personalization may seem complicated, but there are several tools available to Shopify merchants that make it easy.
Here are a few strategies to consider for personalization:
- Customizing every corner of your Shopify store where you can, for instance, check out page.
- Sending personalized and engaging videos to your consumers via email
- Offering discounts and promo codes on things they have purchased or expressed interest in.
- Creating a store-based quiz that customers can take to earn personalized product recommendations.
Optimize Email marketing
08. Start Email Marketing
Have you heard that the average return on investment (ROI) for an eCommerce email marketing campaign is 4,200%? Without a doubt, an email list is like a foundational pillar when it comes to how to increase sales on Shopify.
Not only it is effective, but also affordable. Shopify Email marketing allows you to send >2,500 emails/ month for ZERO cost, while some other advanced packages only cost around $10-20 per pack. Email campaigns, promisingly, will be a big driving force that gets your leads and improves sales for your store.
What is the best method to optimize email marketing for your Shopify store? Well, Shopify Automated Emails. There is 51% of companies on Shopify adopt these brilliant timely tools to save costs, yet, generate more revenues.
09. Adopt the “Wishlist” feature
Wishlist, a feature that allows customers to save items for later purchase consideration, is a vital part of any Shopify store from a marketing perspective because of the ease with which they can be shared with other customers. It's beneficial for both you and your visitors because they can easily keep track of the items they like.
By obtaining a Wishlist, you can also learn a great deal from analyzing the wishlist data, such as the best-selling and seldom items, perfect bundle products,... Customers can be prompted to purchase items they've added to a wish list by email, and you can even offer a discount or recommend related products. This way, you can increase your sales and the number of clients that return to your store. It's like having access to an excellent pre-made email list.
You may find a variety of apps in the Shopify app store to assist you to configure the Wishlist feature, some well-known can be Loyalty Wishlist +3, Wishlist More. App Builder Mobil ‑ Shopney,...
10. Leverage the Chatbot Feature
When going online, customers expect to receive rapid responses more than any other channel. As a matter of fact, chatbots have done quite a good job (if not, best) compared to other means such as phone calls or email. According to the Drift poll, the 3 most important advantages of Chatbots for customers are:
- 24-hour service (64%)
- Instant responses (55%)
- Answers to simple questions (55%)
Shopify's chatbots are a cutting-edge approach to providing individualized, instantaneous support. In a matter of seconds, they can monitor product availability, report on order status, and boost sales. When a visitor visits your store and has doubts about their purchase, chatbots can help.
There are a variety of Shopify chatbots available on the platform, both free and paid. But remember, when utilizing Chatbot, don’t make the customer just chat with a bot forever. If the question is such that the chatbot can’t answer, give the visitor your customer care number, or better, directly give them a link to live chat with your employee.
11. Create A Landing Page That Converts
Landing pages are the initial impression that Shopify retailers create on their customers. However, it is not about publishing a landing page and hoping your customers would come in and click the “Buy” button, it needs to be a landing page that is highly converting to revenues.
To create a successful landing page, follow these guidelines:
- Zero filler: Be concise, have a distinct call to action and focus on giving users exactly what they're looking for.
- Images: Images are a crucial component of a landing page; good ones can attract customers, while bad ones can drive them away.
- A/B Testing: Repeatedly try out new landing page designs to find which ones perform best.
- Adjusting for Mobile Use: The landing page must be mobile-friendly.
If you wonder how to increase sales on Shopify by optimizing your landing page, check out our article where we not only tell you various ways to build one but also recommend apps to use for high-converting page builders.
12. Establish a loyalty program
While attracting new consumers to your business is important, maintaining relationships with your current clientele is more crucial. Have a loyalty program is one of the most effective methods to keep them as clients. Customers feel more trusted and like insiders as a result. Additionally, reward programs will also increase brand recognition, which is crucial for expanding your store.
How to increase sales on Shopify through Customer loyalty program? Here are some key points you should consider:
- Make efficient use of the data: businesses must incorporate the data into every aspect of their operations, including loyalty programs. Additionally, the loyalty program that stems from company owned data is often what sets a decent one apart from other rivals.
- Be creative and relevant to your customers: A loyalty program should routinely deliver new and distinct rewards that excite customers. So, instead of mimic traditional methods, look at some other ways to freshen up the concepts as well.
- Consider your business model: You shouldn't go out of your way to build a new capacity just because your clients want it. In order to be effective, a company's rewards program must be consistent with the larger goals and resources of the business. Therefore, “What do our customers need?” is not the correct question to ask. However, “how can we fulfill our customers profitably and competitively?” would be more appropriate.
In the end, when concerning about how to increase sales on Shopify, listening to and learning from customers is the single most important thing you can do before implementing anything. It's not necessary to apply every suggestion in this article to see a positive effect on your sales. Many of these recommendations may be put into action with the help of appropriate applications or tools; all you need to do is find out which ones are most helpful to your Shopify store and your customers.